What is Next in Corporate Innovation?
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The document discusses what is next in corporate innovation. It suggests that to drive core innovation, companies need to make corporate design thinking more data-driven. For adjacent innovation, companies need to ensure initiatives are aligned with user and market needs as well as corporate strategy. To enable radical innovation, companies need to invest in new ventures through corporate venture arms and help startups scale. The document provides examples and resources for implementing these approaches.
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What is Next in Corporate Innovation?
- 1. What is next in corporate innovation? 1508™ 1508.dk/morgenbooster Morgenbooster: Oliver Vassard Business Development Director
- 3. Oliver Vassard 👋 Business Development Director
- 4. A brief story on corporate innovation. 🧑🎓
- 5. It all begins with a strategy… 🔎
- 8. Raise your ✋ if… You work at an organization that has innovation as a strategic theme.
- 9. Innovation 💡 New product New market
- 11. Cool place! But what now? 🤷
- 14. Let’s see what startups are doing. They are good at making new stuff. 🙋
- 16. Anyone who knows where to begin if we have a blank canvas? 🗣
- 17. Design Thinking is a process for creative problem solving David Kelly Founder IDEO
- 21. Innovation is
- 22. is an approach, method and mindset.
- 23. Raise your ✋ if… You work at an organization that used to have an innovation lab that no longer exists.
- 24. Raise your ✋ if… You work at an organization that has hired UX designers.
- 25. What is next in corporate innovation? 🤔
- 26. Innovation💡 Core is as cool as radical
- 27. Who takes care of what? 👐
- 30. Radical New product New market Corporate venture building
- 31. What is next in corporate innovation? 1. Core innovation How to make corporate design thinking data-driven? 2. Adjacent innovation How to make outcome based portfolio alignment? 3. Radical innovation How to make innovation happen through corporate ventures? Three trending topics of interest
- 32. What is next in corporate innovation? 1. How to make corporate design thinking data-driven? 2. How to make outcome based portfolio alignment? 3. How to make innovation happen through corporate ventures?
- 35. To make core innovation happen We need to become experts in measuring how our products and services perform.
- 36. Deploying data receptors And structure insights to inform prioritization of new features
- 42. A real life example 👾
- 45. Raise your ✋ if… You have implemented some of these data receptors into your products.
- 46. What is next in corporate innovation? 1. How to make corporate design thinking data- driven? 2. How to make outcome based portfolio alignment? 3. How to make innovation happen through corporate ventures?
- 49. Go Live 🚀 = Success 🎉 Output metrics
- 51. Outcome metrics 🍒 Enhanced user experience 👣 Change in behaviour 🎯 Business impact
- 52. To make adjacent innovation happen We need to act on what is needed - not just what is planned
- 54. App thingy that by introducing a self-service webapp, we can help the users monitor their spending realtime. Design a prototype in Figma and test it with 5 people. users self-serving instead of calling us at least once a week. Build a password protected subsite where users can monitor their spending and send it to 100 customers. Measure whether they stop calling and begin to self-serve. reducing calls and cut costs by 12%. Build a MVP logged in area and measure # of calls to the service center.
- 55. How might we make sure that our adjacent innovation initiatives are driven by user and market needs while being aligned with the corporate strategy? 🤯
- 59. Dynamic Roadmap Aligning strategy and user needs
- 61. What is next in corporate innovation? 1. How to make corporate design thinking data- driven? 2. How to make outcome based portfolio alignment? 3. How to make innovation happen through corporate ventures?
- 63. Byld Ventures “60% of CEOs expect a tech-based, non-traditional competitor to enter their industry at any moment.”
- 64. To make radical innovation happen Corporates need to learn to invest in new ventures and help them scale
- 65. McKinsey Leap
- 66. McKinsey Leap
- 67. Raise your ✋ if… You work at an organization that has a corporate venture arm investing in and scaling early stage startups.
- 68. 1508 ventures 🤘
- 70. Corporate ventures Early stage startups 1508 employees and products
- 73. Pharma case in R&D
- 74. What is next in corporate innovation? 🤔
- 75. To make core innovation happen We need to become experts in measuring how our products and services perform.
- 77. To make adjacent innovation happen We need to act on what is needed - not just what is planned
- 78. App thingy that by introducing a self-service webapp, we can help the users monitor their spending realtime. Design a prototype in Figma and test it with 5 people. users self-serving instead of calling us at least once a week. Build a password protected subsite where user can monitor their spending and send it to 100 customers. Measure whether they stop calling and begin to self-serve. reducing calls and cut costs by 12%. Build a MVP logged in area and measure # of calls to the service center.
- 80. To make radical innovation happen Corporates need to learn to invest in new ventures and help them scale
- 81. 1508 ventures If you work in a corporate and have a venture idea, please do not hesitate to reach out. Let’s split the risk. We are ready to invest both cash and sweat for equity to make it happen. 🦄
- 82. Q&A 🙋