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Think like Offline & Do it Online


             Alex Chen,
   Co-Founder & CEO, EZTABLE Ltd.
  http://www.weibo.com/hanlinchen
EZTABLE knows Restaurants

4 yrs, serves more than 1.2m people
     Taiwan: 400ish Restaurants
    Shanghai: 20ish Restaurants
       Mid to High End, Elegant
   Mid to High End, Professionals
 Convenience first, discount second
Think like Offline
A restaurant guy happens to know
             Internet
Do it online
Give customers what they need, not
          what they want
An overall User Experience
  You and your clients are twins
    Both are beautiful or ugly
Future O2O
Offline upgrades to Online or
Online upgrades to Offline?
Mobile
         Of course!!!
An existing relationship under
   a new user experience

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Eztable 17startup沙龙-本地生活服务

  • 1. Think like Offline & Do it Online Alex Chen, Co-Founder & CEO, EZTABLE Ltd. http://www.weibo.com/hanlinchen
  • 2. EZTABLE knows Restaurants 4 yrs, serves more than 1.2m people Taiwan: 400ish Restaurants Shanghai: 20ish Restaurants Mid to High End, Elegant Mid to High End, Professionals Convenience first, discount second
  • 3. Think like Offline A restaurant guy happens to know Internet
  • 4. Do it online Give customers what they need, not what they want
  • 5. An overall User Experience You and your clients are twins Both are beautiful or ugly
  • 6. Future O2O Offline upgrades to Online or Online upgrades to Offline?
  • 7. Mobile Of course!!! An existing relationship under a new user experience