2. Technology Adoption
• Innovation is a constant in technology as well as
business.
• But all the new technologies and innovations are not
accepted or adopted by the people.
• Technology adoption as a consistent process is the
key to enabling hesitant users to successfully adopt
and use technology.
5. Cont…
Customers
Other
Factors
• Renewal rate of substituted product
• Reluctant to change
• Past experience with similar
product
• Competing Technologies
• Suppliers
• Competitors
6. Technology Adoption Life
Cycle
• The original technology adoption life cycle model was
developed in 1957 by Joe M. Bohlen, George M. Beal and
Everett M. Rogers.
• Every new technology goes through an adoption life cycle
in which certain audience segments adopt the product
before others are willing to do so.
9. Technology Adoption in India
• A research was conducted by Intuit in collaboration
with government of India on MSMEs.
• About 748 MSMEs of 12 cities were surveyed.
13. A Survey Report by IAMAI
• An all-India survey across 8 cities was conducted among
1,000 B2B sell-side suppliers to see how MSMEs are
adopting online B2B marketplaces. The study showed:
• All B2B suppliers today use Internet for communication
purposes.
• 73% of the B2B suppliers surveyed use the Internet to run
their own website.
• 55% of B2B suppliers use the Internet to promote their
products/ services online.
• The penetration rates for online B2B marketplaces is 45–
50% among MSMEs in India; this will further increase to
around 80% in the next 4–5 years.
14. Top Barriers to Technology
Adoption
Cost
Poor
India’s Micro
Lack of
Infrastructu and Small
Awareness
re
Business
Skilled
Manpower