Bringing Attention To Prevention
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Want to create a public awareness campaign but don't know where to start? This presentation will walk you through the steps to creating and launching a public awareness campaign.
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Bringing Attention To Prevention
- 1. Bringing Attention to Prevention NOLA – Focus 2012 National Conference Presented by Lashawnda M. Carter Outreach Coordinator National Runaway Switchboard
- 2. Five things about ME…your Presenter 1. 0.875 2. 5 3. Excel 4. Chef L. 5. K
- 3. Workshop Objectives 1. Purpose 2. Basic steps 3. Networks 4. Social Media
- 4. Public Awareness Campaign The purpose of a public awareness campaign is to inform/educate a general public about a certain topic or issue.
- 6. Steps for planning a public awareness campaign…
- 7. Before you get started 1. Inventory 2. Coordinate 3. Brainstorm
- 8. Determine what type of activity you want to do. •What goal do you want to accomplish with your actions? •What type of event or activity will help you accomplish this goal? •What talents and interests do the members of your task force have that you could utilize?
- 9. Develop an action plan •Description of event •Audiences •Goals •Key team members/spokespeople •Activities/Tactical elements •Budget
- 10. Leveraging your networks •Determine what other organizations/stakeholders you can work together with •Determine if there are any events/activities that you can join as a partner on •Solicit local businesses for sponsorships or donations
- 12. What is Social Media? • Social media are primarily Internet- and mobile-based tools for sharing and discussing information. • The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.
- 13. Social Media Applications include: • Facebook • Twitter • YouTube • Tumblr • Blogs • LinkedIn
- 14. How do other organizations use social media for campaign 1. NRPM 2. Breast Cancer Awareness Month 3. The Union Labor Life Insurance Company
- 15. Breakout Session
- 16. Discussion
- 17. Q&A
- 18. For resources and/or copy of this presentation contact … Lashawnda M. Carter Outreach Coordinator National Runaway Switchboard 773.289.1718 (direct) lcarter@1800RUNAWAY.org 1-800-RUNAWAY (24-hr crisis hotline) www.1800RUNAWAY.org
Notes de l'éditeur
- Introduce myselfOutreach Coordinator for the National Runaway Switchboard. October 8th will mark my fifth year in this position. I am 1/3 of the Development & Communications team. I focus on developing and sustaining effective collaborations, networks, and partnerships with other youth serving organizations and programs.
- Youth Homelessness Matters DaySuicide Awareness DayWorld AIDS DayMental Illness Awareness WeekNational Runaway Prevention MonthNational Breast Cancer Awareness Month
- Determine what resources are freely available to you. This includes awareness toolkits (NRPM, Bullying Prevention Month) and any free promotional and educational materials that maybe available for your from other organizations. Determine internal team members that will work together to coordinate the campaign. Do an initial brainstorm to gather ideas of what activity or activities you’ll be doing for your public awareness campaign. Once you have confirmed what activity you’ll be doing then you must develop an action plan. (show sample of action plan as a working document)
- The goal of NRPM are two-fold 1) to raise awareness about the issues the runaways face 2) to educate the public about solutions to preventing youth from running away. The theme this year is Numbers Tell the Story – our goal is to tell the story of how between 1.6 and 2.8 million youth will run away in a year. NRS handles more than 100,000 calls to its crisis hotline 1-800-RUNAWAY. And we’re looking for the public to get involved to help preventing more youth from being on the streets by telling others that November is NRPM, by placing posters in schools where youth can read and know to call 1-800-RUNAWAY or visit the website www.1800RUNAWAY.org. National Breast Cancer Awareness Month (NBCAM)) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.Activities include - Susan G. Komen 3 Day 'For the Cure'This sixty mile fundraising walk, which is spread across 3 days, raises money for breast cancer research. This walk, which benefits Susan G. Komen for the Cure occurs in several cities in the United States. Talents and interests – members that work with the media or have PR/Media Relations experience, volunteer coordinator, or artists, who works closely with the audience you’re trying to reach
- Show sample action plan , Word Document – materials needed, visual elements, media relations, deadlines, budgetExcel Spreadsheet – deadlines, details on activities, status, and who’s responsible for what
- Government agenciesLocal politiciansEducatorsHealth Care professionalsExamples of NRPM partnersNational Partners that include school healthcare professionals, law enforcement, educators, youth empowerment and youth development groups.
- https://www.facebook.com/UllicoIncShow samples/capscreen pictures Ullico Inc., the only labor-owned insurance and investment company, announced today it is launching a new promotional campaign to raise awareness about the importance of life insurance as part of Life Insurance Awareness Month in September.Each week, Ullico will post on its Twitter and Facebook platforms information about its history of providing quality life insurance to union members and their families, tips to help consumers make informed decisions about their insurance needs, and information about the company’s life insurance products. To learn more, follow Ullico on Twitter at @ullicoinc or “like” Ullico on Facebook athttp://www.facebook.com/UllicoInc.