Annet Aris - New rules of game in the digital world
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Annet Aris
Brussels, May 22, 2014
Copyright 2014 Annet Aris. No part of it may be circulated, quoted, or reproduced for
distribution without prior written approval from Annet Aris. This material was used by
Annet Aris during an oral presentation; it is not a complete record of the discussion.
New rules of game in the
digital world: from strategic
planning to strategic
learning
Sanoma Media Parade
34. THE STRATEGIC BUILDING BLOCKS IN LEVEL 3
Large
investment
Small
investment
High risk Low risk
No-regret
move
Big
bet
Safety
net
Real
options
Source:“Robust Adaptive Strategies,” by Eric Beinhocker, Spring 1999, Sloan , Management Review, Vol. 40, no. 3