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The Future of Media: from Paradoxes and Oxymorons
to a digitally native, sustainable and win-win ecosystem
Photo by herbrm -
http://steinarbergolsen.tumblr.com/post/24672882074
Smooth sailing vs bombing business models...
The paradox of information vs. intelligence and ‘wisdom’
http://pinterest.com/pin/197876977350036245/
All content, data, information, media is moving into the cloud
Paradox: Data Tsunami vs Scarcity of Meaning
Paradox: Data is the new Oil - but who controls what?
Paradox: more benefits from ‘big data’ - but surveillance explodes
Paradox: Data Privacy vs Needs of Advertisers
Paradox: in eBooks, ‘paid’ is beating ‘free’ !
Paradox: Advertisers’ Intentions - and what they really do:)
Paradox: Time Spend vs Media-Spend
Paradox: @advertising becomes withvertising
Paradox: gadgets, apps, algorithms: pseudo-realness
Paradox: offline is the new luxury
Paradox: over-consumption vs sustainability
Paradox: everything is speeding up but ‘wait and see’ prevails in Europe
Market Maker versus Market Taker vs. Market ‘Waiter’
And...
You?
Paradox: blindsided by the certain future...?
Paradox: we still focus on ownership but the future is all about access
From ownership to access
23
Pervasive Mobile Connectivity
will radically reshape life (and media) at every turn
24
Used to be Is (almost) Soon for some
Beyond soon
but quite likely
Mobility (R)Evolutions: huge implications on media (don’t wait!)
Sooner or later, all
Media becomes:
Dynamic
Real-time
Cloud
Social
Mobile
Local
Fluid
Anticipatory
Paradox: forcing to pay vs. becoming indispensable
Power Shift. Needs Shift. Opportunity Shift. Revenue Shifts.
Paradox: we are local - but our world is going global, as well
Paradox: technology is meant to serve us but...
will we end up serving technology, in the future?
Paradox: we often focus on knowledge, skills, planning and process
- but imagination and creativity will drive everything
http://www.kpcb.com/insights/2012-internet-trends
Albert Einstein via TheQuoteFactory
Paradigm-shifts on an unprecedented scale
Paradigm Shifts Everywhere: Technology. Policy. Economics
Disintermediation - if it can ‘go direct’, it will
Business Model Disruption = Opportunity
Closed systems are becoming isolated, disconnected, expensive, slow; and then... fade away
Not sustainable
Siloed People and Siloed Business Models: Future Failure
A majority of your 2018 revenues may well result from
products and services that don’t even exist today
From Media ‘Egosystems’ to New Ecosystems
Interdependent, win-win growth is the key to the future
Image Source: Tiffany Shlain: Connected TheMovie
The Future is not a zero sum game
Photo by WallStreet Journal.com
Media: a much bigger pie is coming
Added values become the new core Example: Publishing
Paradox: technology grows exponentially, but humans remain linear
Short summary and take-aways
Thanks for your time and attention!
Visit FuturistGerd.com or GerdCloud.com to download this PDF
(and many others incl. my free books)

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Gerd Leonhard - The Future of Media