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20110222要不要买下它 战略管理案例分析case study of strategy management
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20110222要不要买下它 战略管理案例分析case study of strategy management
1.
要不要买下它? 典范机床工具公司案例分析
中国人民大学商学院 主讲人:杨娜容 华宇 王丹阳 由 NordriDesign 提供 www.nordridesign.com
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谋求管理协同效应 谋求经营协同效应 谋求财务协同效应
减少交易成本 实现战略重整 获得特殊资产 并购
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感谢您的关注 PPT 制作:华宇
[email_address] Department of Marketing , RUC
Notes de l'éditeur
文章中对标的公司 MonitoRobotics 收购费用没有说清楚,我们只能从 CFO 的嘴里知道价格不菲,而且本公司目前财力有限,从一家机床制造公司,转型为一家高科技公司,其中的隐性成本更是多多,所以按照财务指标来衡量这次收购也是对公司负责的态度,何况该 CFO 出身沃顿,也非无名之辈。 所以,如果财力足以支撑收购,尚可,如果财力不够,那么消化不良的公司收购,不要太多哦,况且得到的技术是否能兼容还是未知数,打了水漂那就太不值了。
企业并购时需要的资金量是非常巨大的,仅靠自有资金往往不能满足需要,一般情况下需要依靠多种融资方式来完成,对我国企业来说常用的筹资方式有增资扩股、内部留存、向金融机构借款、发行企业债券、推迟支付、杠杆收购等。
美国一项统计表明,有 50%~80% 的并购都出现了令人沮丧的财务状况。一项历时几十年的研究发现,并购之后可能会出现以下现象:被并购企业管理层及雇员的承诺和奉献精神的下降,造成被并购企业生产力降低;关键管理人员和员工逐渐流失,这种情况一般发生在交易完成后的 6~12 个月之内;客户基础及市场份额遭到破坏;大约三分之一的被并购企业在 5 年之内又被出售,而且几乎 90% 的并购没有达到预期效果。