2. What is Grapevine Communication ?
• A grapevine communication is a form of
informal communication by which people
communicates each other without any
formal line of communication.
3. Three may keep a secret,
if two of them are dead.
--Benjamin Franklin
4. What it is called Grapevine?
• Its called Grapevine because like that of
a grape vine. It is impossible to find the
origin of information which results in
spread of rumours.
5. Some statistics about grapevines
• 40% of information about the company is
received via the grapevine.
• Around 45% of this appears before the official
communication.
• 33% of job information arrives via the grapevine.
6. Grapevine has 3 main
characteristics • It is not controlled by management
• It is perceived by the most employees
as being more believable and reliable
• It is largely used to serve the selfinterest of those people within it.
8. • Flexibility: There is no formal control on
grapevine.
For this reason, It is more flexible communication
system than any other ways of communication.
9. • Lack of control: Actually, there is no
managerial control over the grapevine
communication system. It is grown by itself.
11. • Rapid Communication: Grapevine
communication system is more faster than other
formal or informal channels of communication.
12. • No record: We can't keep any documentary
record or evidence of grapevine communication
system that can be shown or produced as future
reference.
13. • Used for self-interest : As grapevine
communication system is produced by gossip
and rumor, It is basically used for self-interest
of the employees of an organization.
14. “ Be less curious about people
and more curious about ideas.”
― Marie Curie
15. • Popular among employees: This
communication system is much popular among
the employees than other formal or informal
channels.
16. • Distortion: Distorting of real massage is one of
the major features of grapevine communication
system.
• In this communication process, information
passes rapidly man to man. That's why the
information losses its originality.
19. • The first advantage of a grapevine
communication is the fact that information
through this channel is extremely fast.
• It spreads faster than wild fire.
20. • Another advantage of grapevine communication
is that it tends to bring a sense of unity among
employees of an organization when they meet to
share and discuss certain issues.
21. • In organizations, where formal communications
do
not
function
properly,
grapevine
communication comes to the rescue.
