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Pharma Brand Promise

Presented By

Masum Chowdhury
Manager, SBMD
Asiatic Laboratories Ltd.
Simply put, a brand is a promise
to your customer.
A brand promises a unique
benefit to your customer
Pharmaceutical
Brand Promise

‘Power. Evidence. Confidence’’
Pharmaceutical
Brand Promise

‘Power Proven to Protect’’
Pharmaceutical
Brand Promise

‘Solid Trust’’
Pharmaceutical
Brand Promise

‘Long successful history with
calcium channel blocker’’
Pharmaceutical
Brand Promise

‘Healing is such a great feeling’’
Pharmaceutical
Brand Promise

‘Long-term success
addressing depression and anxiety’’
Pharmaceutical
Brand Promise

‘The change you deserve’’
Pharmaceutical
Brand Promise

‘Helping people move beyond pain’’
Pharmaceutical
Brand Promise

‘Helps prevent the acid’’
Pharmaceutical
Brand Promise

‘Embrace every moment’’
Pharmaceutical
Brand Promise

‘Keep that spark alive’’
Pharmaceutical
Brand Promise

‘Helping people be more like
themselves longer’’
Pharmaceutical
Brand Promise

‘Lots of allergies, just one Zyrtec’’
Pharmaceutical
Brand Promise

‘Helps your body help itself’’
Pharmaceutical
Brand Promise

‘Get your nail infection where it grows ’’
Pharmaceutical
Brand Promise

‘Add strength with confidence’’
Pharmaceutical
Brand Promise

‘Unleash the power of pegylation’’
Pharmaceutical
Brand Promise

‘More normal living’’
Prepared By
Masum Chowdhury
Manager,
Strategic Brand Management Department
Asiatic Laboratories Ltd.
masum.pha@gmail.com,
+880-0171-7642874, +880-0193 7990014

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