The Most Desired Employers survey is the most complex instrument in Romania that assesses the perception and expectations of professionals, graduates and students and provides an objective measure of the attractiveness of your employer brand in this pool.

1. Romania
Most Desired Employers Survey, 2014
An Employer Branding Instrument by
Brainspotting
Overview
Types of reports & analyses
Sample analysis
Brainspotting
Results & reports available starting
with May 2014

2. Romania
Results & reports available starting with May 2014
The Most Desired Employers survey is the most complex instrument that
assesses the perception and expectations of professionals, graduates and
students and provides an objective measure of the attractiveness of your
employer brand in this pool.
Most Desired Employers
Survey provides you
answers to the following
questions:
 How can I attract more High
Potential candidates?
 How can I increase the number of
suitable applications?
 How should I differentiate my
recruitment & employer branding
strategies on various levels of
experience? How about on various
locations?
 Who are the fans of my employer
brand? Are they the same as those
I want to attract?
 How does my target rank me as an
employer? How about the
competition?
 What makes today’s students &
graduates tick?


Which of the advantages of getting
a job within my company should I
communicate? How?
Which recruitment channels
should I focus my resources on?
Most Desired Employers
Survey enables you to:
 Get a statistically validated
overview about the expectations
and perceptions of professionals
and students
 Optimize your mix of recruitment
and advertising channels, by using
the most efficient ones
 Effectively communicate your key
messages in the market
 Validate / compare your salary and
benefits offering with the
expectations of potential
candidates
 Build and refine your employer
branding strategies, so as to
increase the number of attracted
candidates
 Compare your positioning among
potential candidates’ preferences
with your competitors
 Measure the effects of your
employer branding strategies

3. Romania
Results & reports available starting with May 2014
METHODOLOGY: SAMPLE STRUCTURE
The responses are collected through an online questionnaire, in March – April
each year. The results & reports are available starting with
May 2014.
For example, in 2013 we had total valid respondents: 8,762. We are aiming the
same number of respondents this year.
Background split:
- Economic – 3,611;
- Technical – 3,149;
- Humanistic – 2,002
Levels of experience
- No experience – 1,304
- 0 - 6 months – 1,623
- 6 months - 3 years – 2,845
- 3+ years – 2,990
Geography:
- Bucharest – 3,739
- County – 5,023
Other segmentation
- High Achievers, Passives
- Jobs, company fans

4. Romania
Results & reports available starting with May 2014
TYPES OF ANALYSIS
The information contained in the reports is structured on 4 dimensions:
Employment Behaviour
The insights in this chapter enable
you to have an accurate image of
the preferences and objectives of
the pool of professionals, graduates
and students:
• Wanted industries & jobs
• Professional objectives
• Decision factors for choosing
an employer
• Factors Matrix (wanted vs.
used)
• Relocation patterns
Employer Perception
The chapter presents employers
rankings in the overall pool, as well
as for cluster profiles:
• First three choices
• First choice
• Perception on which
companies are providing the
best salary / training/
atmosphere
• Acceptance tops
Compensation & Benefits
This chapter will provide you an
overview of candidates’ salary
expectations depending on their
profile and the benefits they
treasure most:
• Benefits Package
• Expected Salary Average &
Median
Communication Channels
The insights will enable you to adapt
your communication strategy to the
targeted pool, as to maximize the
impact.
• Used information sources
• Preferred information sources
• Trusted information sources
• Used recruitment channels

5. Romania
Results & reports available starting with May 2014
STANDARD REPORTS
The Standard business / technology
reports present 100+ actionable
insights about the expectations &
behavior of business / IT&C and
engineering pool:
 Employment behavior (wanted
industries & jobs, professional
objectives, criteria for choosing an
employer)
 Relocation patterns (availability for
relocation, triggers, target cities)
 Wanted salary & benefits
 Employer perception (which are
the most wanted employers -> 1st
and first 3 choices, which
companies are perceived as
offering the best salary /
atmosphere / training, do people
actually apply to jobs within their
favorite employers and the reasons
why they don’t do it)
All the information above is split on:
 Locations (Bucharest, Cluj,
Timisoara, Iasi, Brasov)
 Experience levels
 Potential clusters (3 clusters of
High Potential individuals vs. the
common population)
Together with the statistical
analysis, the reports include our
recommendations on using the
insights to consolidate your
employer brand and attract & retain
the best employees.
Cost for standard report (100+
standard analyses): 900 Euro + VAT
 Communication & recruitment
(used vs. preferred communication
channels for gathering information
about employers, used recruitment
channels)
For additional information about the Standard Reports,
please contact us:
Luminita Fediuc
HR Consultant
luminita.fediuc@brainspotting.ro
+40755.022.767

6. Romania
Results & reports available starting with May 2014
PERSONALIZED
REPORTS
The personalized reports are tools
that we custom for each client,
according to its particular needs.
It provides a deep dive into the
insights related to the targeted pool
of individuals, thus further detailing
the information presented in the
standard report. Moreover, it
integrates it into matrices meant to
ease the analysis of your positioning
on the market as well as your
competitors’.
Examples of personalized analysis:
 Comprehensive profile of the fans
of your employer brand vs.
competition’s fans -> shows you
which parts of your target you
have reached and if there are still
groups for which you need extra
initiatives
 Brand positioning analysis
 Analysis on niche groups,
depending on their:
 Current job / industry (e.g.
Software Developers in
Bucharest split on experience
levels)
 Foreign language (e.g. German
speakers with business
background)
 Educational background (e.g.
students & grads from certain
universities / faculties etc.)
 Industries they target (e.g.
people who want to work in
FMCG)
Cost for full version (100 standard
analyses + more than 300
personalized analyses): 3,200 Euro +
VAT
For additional information about the Personalized
Reports, please contact us:
Luminita Fediuc
HR Consultant
luminita.fediuc@brainspotting.ro
+40755.022.767

7. Romania
Results & reports available starting with May 2014
SAMPLE STANDARD ANALYSIS – BUCHAREST
Professional objectives
Becoming a specialist
66.83%
Work-life balance
43.90%
Be well paid
43.33%
Challenging responsibilities
24.56%
Coordinating projects
20.85%
Reaching a managerial position
19.13%
Contributing to the development of the society
17.89%
Working abroad
15.72%
Starting my own company
15.50%
Creating new products
10.47%
Working on a strategic level
More people want to
become specialists,
fewer want
leadership positions
8.17%
Job rotation
6.40%
0%
10%
20%
30%
40%
50%
60%
70%
80%
*Percentages out of Total Valid N=2264
Q: Please select maximum 3 professional objectives that you want to accomplish in the next 3 years. (Please
choose maximum 3 options.)
Food for thought:
 What does your company offer and what is the gap with the market
expectations?
 How well do you communicate your offering?

8. Romania
Results & reports available starting with May 2014
SAMPLE STANDARD ANALYSIS – BUCHAREST
Reasons for not applying to favorite companies
Not enough experience
59.18%
The company doesn't fresh graduates / students
20.26%
Not enough theoretical preparation
19.03%
I have no chance to be selected
Some companies
manage to set too
high expectations
barriers.
18.48%
The company is not recruiting for the moment
17.14%
I don't know
13.16%
Other reason
11.38%
0%
10%
20%
30%
40%
50%
60%
70%
*Percentage out of Total Valid
N=1621
Q : Why haven’t you applied to a job within your most desired employer? (Please choose all suitable options.)
Food for thought:
 What would you do to make sure you don’t lose any of the applicants?

9. Romania
Results & reports available starting with May 2014
SAMPLE PERSONALIZED ANALYSIS –
BUCHAREST
High Potential Criteria
Technical certificates
39.78%
60.27%
50.68%
46.89%
Scholarship student
Contests and communication
sessions
Non-technical diplomas &
certificates
38.36%
49.31%
30.14%
36.46%
15.07%
11.74%
NGO member
8.22%
4.07%
Work & Travel experience
Teaching within the university
2.74%
5.94%
NGO leadership position
Overall tech pool (Bucharest)
4.11%
5.32%
International study grants
Company's fans (Bucharest)
0.00%
5.46%
12.33%
13.26%
None of the above
0% 10% 20% 30% 40% 50% 60% 70%
*Percentages out of total valid N*T company fans Buch=73; N*T Bucharest=1448
Q: Please check all matching options.
Example of analysis showing the profile differences in which regards High Potential criteria
between the technical respondents in Bucharest who chose the company as one of their most
wanted employers and the general tech pool.

10. Romania
Results & reports available starting with May 2014
SAMPLE PERSONALIZED ANALYSIS –
BUCHAREST
Criteria for choosing an employer
Salary & benefit package
Challenging jobs
Creative & dynamic environment
Good reputation / image
International opportunities
Safe jobs
Rapid promotion opportunities
Training programs
Friendly environment
Well known products / services
Flexible working program
Accessible office
Availability of mentorship
55.93%
50.00%
35.59%
42.03%
32.20%
21.01%
28.81%
43.48%
25.42%
30.43%
23.73%
12.32%
20.34%
19.57%
20.34%
21.01%
18.64%
24.64%
11.86%
12.32%
10.17%
8.70%
6.78%
5.80%
5.08%
5.80%
Company's fans (Bucharest)
Competition fans (Bucharest)
0% 10% 20% 30% 40% 50% 60%
*Percentages out of total valid N*B Company fans Buch=59 ; N*B Competition fans Buch=138
Q: Which are the 3 most important factors that you take into consideration when choosing an employer?
(Please choose maximum 3 options.)
Example of analysis showing the profile differences regarding the main factors taken into
consideration by the people who chose the company as one of their most wanted employers vs.
those who chose the competition

11. Romania
Results & reports available starting with May 2014
EMPLOYER BRANDING CONSULTANCY
We are a deeply innovative
organization with a product
portfolio unique on the Romanian
market which includes Employer
Branding, Talent Mapping /
Recruitment Strategy and
Compensation & Benefits consulting
expertise.
Award winning Employee value
proposition projects: in 2013, two
of the consulting projects we have
been involved in have gained,
respectively been a finalist in the
Excellence Awards given by HR Club
Most valuable project of HR strategy
category.
Talent Insights & employer
branding research
Labor market intelligence reports:
Every year, we survey over 35,000
professionals and provide new or
already established companies on
the market with strong insights to
build and refine their business and
talent strategies.
Most Desired Employers Annual
Survey
Every May, we publish the results of
“The Most Desired Employer
Survey®”, the only instrument on
the market that assesses the
expectations and perceptions of
professionals and provides an
objective ranking of the most
desired employers on the Romanian
market.
o Talent Mapping / labour market
assessments for Market Entries &
Location Strategies: assessments
of the availability of skills &
experience levels in various
geographies, for outsourcing,
BPO, Shared Services, ITO and
IT&C companies.
o Compensation & Benefits
Surveys
Our labor market intelligence
reports are used by 40% of Top 20
largest IT companies in Romania.
For additional information please contact us:
Luminita Fediuc
HR Consultant
luminita.fediuc@brainspotting.ro
+40755.022.767