More and more as technology advances, so does the power of the consumer. Consumers with little effort can post a review - and with even less effort can share this review 100's and 1000's of eyes to see. If you haven't considered a strategy for managing your reputation online - now is the time! Check out the slideshare to learn how you can combat negative online reviews and what you can do if it happens. Interested in reading more on the topic of reputation management? Subscribe to our mailing list by clicking here.

1. Staying Safe In The
Digital Warzone
Reputation Management: Strategies to
#ONECALLNOW
Safeguard your property’s good name
Original article
by Nick Frantz
For Property Managers

2. The Internet Threat
The Internet makes applications,
approval, and communication
between tenants and
management easier; however, it
also gives residents the ability to
broadcast complaints very
effectively.
So what do you do when complaints are
gaining traction on the internet?

3. 3 Steps to Prevent
Tarnished Reputation
I. Be Proactive with
Positive Actions
II. Frequent and Relevant
Communications
III. Maintain Awareness of
Your Reputation

4. Be Proactive
Example Case Study:
Your provider changed the trash pick-up schedule and
for a few days the dumpsters will be packed!
If you don’t – or aren’t
able to – effectively
notify your residents you
risk a misunderstanding.
Could the messy scene
provoke residents to snap
a quick shot and post a
nasty comment?

5. Be Proactive
The best – and easiest – way to combat negative
impressions is to build and maintain a strong sense of
community understanding by communicating
effectively with your residents.
Proactive communication puts
you in control.
- And lets others know you’re in control.

6. Frequent and Relevant
Communications
Are you tempted to stay silent and hide in the background?
Fostering an environment
of compliance and
cooperation with your
residents helps them feel
comfortable in contacting
you with an issue instead
of broadcasting a
complaint.

7. Frequent and Relevant
Communications
Speculation and rumor are not your friends.
Situations may quickly
gain momentum from
false or misleading
information when
organizations fail to
communicate
effectively.
“If you don’t give people
information, they’ll make up
something to fill the void.”
- Carla O’Dell

8. Be Aware of Your Reputation
Negative comments
about your property are
popping up online, now
what?
You may be asking
yourself if you should:
o Defend your property
o Attempt to discredit the mud-slingers
o Explain what really happened
o Hire a reputation management firm

9. Be Aware of Your Reputation
First, it’s important to ask yourself:
Are these legitimate complaints or derogatory
trash talk?
Responding to postings on consumer complaint sites can often
prolong the longevity of the complaint, so try to only handle what you
can effectively solve with a positive outcome.
You have to be willing to walk away and direct
your focus on what you can control.

10. Be Aware of Your Reputation
Avoid spending excessive time seeking out negative
chatter!
Here’s a tip to save some
time!
Set up a Google Alert
Google alerts can notify you when
your property’s name shows up in
new content that has been posted
on the internet.

11. All of these points rely on
Effective Communication
with your residents.
That means using
the communication
methods your
residents prefer.
Yes, traditional communication methods are costly, time
consuming, and sometimes not very effective. That’s why
property managers are now using mass notification services to
keep their residents in the loop.

12. There are giant benefits
for using
 Delivered within minutes to everyone across all
communication mediums
 Reaches residents using methods of their choice
 Smartphone Apps make it easy for on-the-go managers
 Setup is simple – no software, no hardware, no additional
phone lines
Automated features expand your reach
 Automated translations (52 languages)
 Keypad responses
 Personalized Messages
 Detailed Reports

13. Additional Resources
Click Here
For the blog article
It’s clear communicating
with social media has it’s
downsides. Every medium
does - including text-only
communication.
What’s wrong with text-only communication? When is it
appropriate to text? What are other ways to engage with
residents? Learn the answers to these questions and more by
reading our newest blog “Resident Communication is Not One
Size Fit’s All”