Turn Your Website Into a Lead Generation Machine

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The document discusses how to turn a website into an effective lead generation machine for a business. It recommends structuring the website to have "buckets" or categories that potential customers can identify with. It also stresses the importance of understanding customers, focusing on the benefits they want rather than just product features, and using compelling headlines and copy that speak directly to the problems and concerns of customers. The goal is to make it easy for visitors to provide their contact information in exchange for valuable information or resources from the company in order to generate quality leads for sales.

Business Technologie

How to Turn Your Website Into a Lead Generation Machine By: Kim Albritton Executive VP of GlobalMind Managing Partner BlackBeltMarketing.com

Why Do We Go Online? ,[object Object],[object Object],[object Object]

What We Will Cover ,[object Object],[object Object],[object Object],[object Object]

What is the #1 Job of all Businesses? ,[object Object]

How would you classify your website? ,[object Object],[object Object],[object Object]

What is the Goal of you Website? ,[object Object],[object Object],[object Object]

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STEP 1 – Understand Your Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STEP 2 – Transform your Website ,[object Object],[object Object],[object Object]

STEP 3 – Identify Customer Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]

STEP 4 – Keep them on your Website ,[object Object],[object Object],[object Object],[object Object],[object Object]

STEP 5 – Make it Easy ,[object Object],[object Object],[object Object],[object Object],[object Object]

STEP 6 – Become Irresistable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Black Belt Marketing Secret ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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