Honeysuckle Road Testimonial - 1&1 MyWebsite

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This presentation shows Americana, Celtic, and Alt-Country Music band Honeysuckle Road's journey to create a band website and how 1&1 MyWebsite met their needs. Find more at http://success.1and1.com/testimonial-honeysuckle-road.

Développement personnel Divertissement et humour Technologie

1&1 Case Study

Honeysuckle Road – Arlene Stern
www.honeysuckleroad.net

® 1&1 Internet Inc. 2013

Page 1

What is Honeysuckle Road?

 Introduced in 2011
 Americana, Celtic, & Alt-Country Music band
 Based outside of
Chicago

 Unfamiliar with updated
business and
technical strategies within
the music industry

® 1&1 Internet Inc. 2013

Page 2

The missing puzzle piece to success

 No existing Web presence
 Examples of songs
needed to be accessible

online

 Little technical knowledge
 Limited resources

® 1&1 Internet Inc. 2013

“We had tried the “old school”
method of visiting venues to
drop off our CD’s trying to
book gigs, but the venues
wouldn’t accept them. We
were flat out told that we
would not be booked without
a website. We were faced
with a situation common to
many bands – limited
computer skills, limited design
knowledge, and even less
money.” - Stern
Page 3

The solution…

“No one in our area will book a band without a website. We were
told that bands that have no website did not know how to promote
their music and therefore would not be able to generate a draw for
the venues. So, in a way, all of our bookings are because of the
website!” - Stern
® 1&1 Internet Inc. 2013

Page 4

Why Choose 1&1 Internet?

 1&1 MyWebsite
 Easy website design tool
 Helpful customer support

 Complete website live in
less than 1 week

 Affordable option for a
professional website

 Changes are made
immediately
® 1&1 Internet Inc. 2013

Page 5

1&1 Internet – Driving Results
“My husband is still convinced that I somehow acquired computer
programming skills overnight to create the website. I can’t
convince him of how easy 1&1 makes creating and maintaining a
website; it has completely changed my perception - and we don’t
have to sell anything to afford the monthly fee! Music is a fast
paced industry, and we can turn on a dime thanks to 1&1!” -Stern

® 1&1 Internet Inc. 2013

Page 6

Thank you for your attention!

To see more 1&1 Case Studies, visit:
success.1and1.com/testimonials
® 1&1 Internet Inc. 2013

Page 7

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Honeysuckle Road Testimonial - 1&1 MyWebsite

1. 1&1 Case Study Honeysuckle Road – Arlene Stern www.honeysuckleroad.net ® 1&1 Internet Inc. 2013 Page 1

2. What is Honeysuckle Road?  Introduced in 2011  Americana, Celtic, & Alt-Country Music band  Based outside of Chicago  Unfamiliar with updated business and technical strategies within the music industry ® 1&1 Internet Inc. 2013 Page 2

3. The missing puzzle piece to success  No existing Web presence  Examples of songs needed to be accessible online  Little technical knowledge  Limited resources ® 1&1 Internet Inc. 2013 “We had tried the “old school” method of visiting venues to drop off our CD’s trying to book gigs, but the venues wouldn’t accept them. We were flat out told that we would not be booked without a website. We were faced with a situation common to many bands – limited computer skills, limited design knowledge, and even less money.” - Stern Page 3

4. The solution… “No one in our area will book a band without a website. We were told that bands that have no website did not know how to promote their music and therefore would not be able to generate a draw for the venues. So, in a way, all of our bookings are because of the website!” - Stern ® 1&1 Internet Inc. 2013 Page 4

5. Why Choose 1&1 Internet?  1&1 MyWebsite  Easy website design tool  Helpful customer support  Complete website live in less than 1 week  Affordable option for a professional website  Changes are made immediately ® 1&1 Internet Inc. 2013 Page 5

6. 1&1 Internet – Driving Results “My husband is still convinced that I somehow acquired computer programming skills overnight to create the website. I can’t convince him of how easy 1&1 makes creating and maintaining a website; it has completely changed my perception - and we don’t have to sell anything to afford the monthly fee! Music is a fast paced industry, and we can turn on a dime thanks to 1&1!” -Stern ® 1&1 Internet Inc. 2013 Page 6

7. Thank you for your attention! To see more 1&1 Case Studies, visit: success.1and1.com/testimonials ® 1&1 Internet Inc. 2013 Page 7

Honeysuckle Road Testimonial - 1&1 MyWebsite

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