In this webinar 1&1 Internet's Aaron Nye and Ryan Hayes explain how you can use Search Engine Marketing to help grow your business. Google has become a multi-billion dollar company on the success of search engine marketing. Now it's time for you to put this powerful tool to use for your business. In this presentation we will cover: Basic overview of search engine marketing How to use pay-per-click marketing to drive more traffic to your website Best practices to help increase your return on investment Tips for writing good ad copy Watch on YouTube: http://1a1s.us/23 * Recorded live on August 11, 2011. Register & view the schedule for upcoming webinars on http://www.1and1.com

1. © 1&1 Internet Inc. 2010

2. Introduction to Search Engine Marketing What is Search Engine Marketing? Benefits of SEM What is SEO? Making SEO work for you and your site What is PPC? Google Adwords © 1&1 Internet Inc. 2010

3. Common Terms Used in Search Engine Marketing Search Engines – a website that indexes websites based on specific criteria or key words Search Spider – the program that finds and reads the content of websites to index in the search engine ROI – return on investment SEM – search engine marketing SEO – search engine optimization PPC – pay per click CPM – cost per mille (usually 1,000 impressions) © 1&1 Internet Inc. 2010

4. The Benefits of Search Engine Marketing High ROI Long Term A great deal of traffic is generated through search engines Targeted audience Strong Branding Improves overall quality of your site © 1&1 Internet Inc. 2010

5. Google Search Engine Results Page (SERP) © 1&1 Internet Inc. 2010

6. Keys to SEO Content Navigation Keywords Links © 1&1 Internet Inc. 2010

7. Content Most important aspect of SEO Put time and thought into what goes onto your site Primary criteria for your website’s rank Easiest aspect to control Constant updates are looked upon favourably Link entire site throughout your text Blogs are great for encouraging repeat visitors NEVER copy and paste © 1&1 Internet Inc. 2010

8. Navigation Spiders must be able to navigate site easily Do not rely on single mode of navigation (cross-link between pages) Use relevant words in body text to link to other pages Never use flash as primary source of site navigation Keep links simple and within 3 steps of home page Avoid frames wherever possible (common in old website builders) Search engines cannot access password-protected pages © 1&1 Internet Inc. 2010

9. Keywords Research research research Visit competitors websites Lists (Google AdWords Tool) A/B testing URL Multiple domains Top keywords page specific Header Clear and descriptive titles Body © 1&1 Internet Inc. 2010

10. Links Link sharing Affiliate programs Online advertising Text ads Sponsored blog posts Site or event sponsorships Social media YouTube Facebook Twitter Google+ © 1&1 Internet Inc. 2010

11. PPC Prime positioning Set Budget Keep ads relevant and interesting Targeted landing pages Large amount of competition Great for branding Drives traffic Faster than SEO © 1&1 Internet Inc. 2010

12. Google Adwords Pay per click Bid system Keyword based Front page placement Ad text Budgeted campaigns A/B testing © 1&1 Internet Inc. 2010

13. 1&1 Search Engine Marketing © 1&1 Internet Inc. 2010

14. Any questions? © 1&1 Internet Inc. 2010