After you’ve created a perfect email campaign and sent to your loyal clients through 1and1Mail, it’s time to view the reports. The statistics mainly include the delivery status, opens and clicks reports. From the valuable information, you can keep improving your campaigns going forward.

1. 1AND1MAIL
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2. What are Included in Reports?
After you’ve created a perfect email campaign and sent to your
loyal clients, it’s time to view the reports.
The statistics mainly include the delivery status, opens and
clicks reports.
From the valuable information, you can keep improving your
campaigns going forward.

3. Enable Open/Click Tracking Account
To track opens and clicks, you must firstly activate your Open & Clicking Tracking
account in 1and1Mail “Settings”. (You should receive the account info within 2
business days of purchase.)

4. Enable Open/Click Tracking
- For HTML emails, you can enable the “Open / Click Tracking”.
- Click “Send” when everything is set.

5. Open Reports Window
After the task is finished, right click on the task on the “Sent”
folder and select “View Reports” to open the reports window.

6. Select Task
Select the task report you want view. In the “Normal” tab, you
can get an overview of the email you have sent.

7. Recipient Tab
In the “Recipient” tab, you can see the recipients in the “Email” column,
send status in the “Status” column, the sender’s account in the “Sender”
column and the time of delivery in the “Send time” column.

8. Sender Tab
In the “Sender” tab, you can see how many emails each account has
sent to and their success rate.

9. Log Tab
The “Log” tab basically lists out the all the recipients’ details to make
sure you remember who they are.

10. Download Open/Click Reports
Before viewing Open / Click Tracking reports, you must click “Download
open/click reports” first to download the open/click data from
1and1Mail server.

11. Open Tracking Tab
In the “Open Tracking” tab, you can see who have opened your email,
their open time and total opens.
Adjusted Open Rate (AOR) is a combination of Open Rate and Click Rate.
It is more accurate. To learn more about AOR, click here.

12. Click Tracking Tab
In the “Click Tracking” tab, you can see who have clicked on which links
in your email, their click time and total clicks.

13. 1AND1MAIL
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