Dmitri Lisitski

San Francisco Bay Area United States

Tech Entrepreneur

I’ve spent more than 15 years growing successful businesses. Over this time, I’ve realized that I am seeing the same pattern of unconscious marketing decisions, made by us, our competitors, and other businesses. There is a famous advertising agency watercooler joke that goes like this: “Half the money I spend on advertising is wasted. The trouble is, I don't know which half.” John Wanamaker said this early in the twentieth century—long before the Internet became the largest advertising vehicle. Why are we still laughing at this joke today? My team and I are waging a holy war against imprecise marketing. Many innovative marketing solutions sold today are in fact old-school offline market...