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Using Innovation Games® to
 understand what your users
 really need from SharePoint


www.21apps.com
  @AndrewWoody #spsuk   #rwsbs
CodeCamp / SharePoint Saturday, March 26th 2011
What we will cover:
 •   What is the problem & Why?
 •   What are Innovation Games®?
 •   How they can help you?
 •   Let’s play some games…
 •   How you can do this
 •   Question / Close


#SUGUKEA #INNOVGAMES
SharePoint Project Pain




           SharePoint Project Pain
#SUGUKEA #INNOVGAMES
the celery effect..
SharePoint projects are
   People projects



     CodeCamp / SharePoint Saturday, March 26th 2011
SharePoint anti-climax
Paradox
 SharePoint is a Collaboration Platform…
 …yet we often fail to collaborate on how to use
 SharePoint!




#SUGUKEA #INNOVGAMES
CodeCamp / SharePoint Saturday, March 26th 2011
Traditional vs. Collaborative
 • Traditional techniques often can
     – Be highly constrained and overly precise
     – Assume people have the answers
 • Collaborative techniques
     – Allow you to explore alternatives
     – Answers can be discovered during the process




#SUGUKEA #INNOVGAMES
focus on the organisation




        CodeCamp / SharePoint Saturday, March 26th 2011
Co-operation?
Listen                      Carefully


     CodeCamp / SharePoint Saturday, March 26th 2011
CodeCamp / SharePoint Saturday, March 26th 2011
Serious Games aren’t

                    Gamification                       Goal = provide ongoing motivation

                   Brainstorming                                    Too unstructured

                      Simulation                                    Goal = prediction

                      eLearning                                   Only goal = training

                    Role-playing                        Close, but lots more prep needed

http://www.slideshare.net/TomGrantForr/serious-games-help-teams-solve-tough-problems-engage-customers-differently




                                                                                                                    16
Games are Designed To Fit Processes




  Ideation   Shaping     Prioritizing
What are Innovation Games®
Innovation Games® are serious
games that power innovation by
enabling you to better understand
your customers.

They can be played:
•with customers
•in-person or online
•within or across organizational units
•in single or multi-game formats
                                         18
San Jose, CA Budget Games




                         More than 100 community leaders.




See full results here.
                                                     A team of 30 Trained Facilitators.
20
let’s play!!!
          CodeCamp / SharePoint Saturday, March 26th 2011
Start Your Day
                       Activity:
                       Ask your customer to describe the
                       daily, weekly, monthly , and yearly
                       events that are related to their use of
                       your product on pre-printed, poster-
                       sized calendars or a simple timeline
                       on poster paper. Ask them to
                       describe events in time frames
                       appropriate for your project. Special
                       event that are unique to an industry
                       or sector (like a conference), or days
  Goal:                in which everything goes horribly
  Understand how and   wrong and they’re looking for help.
  when your customer   While they’re doing this, be alert for
  uses your product.   how your product helps – or hinders
                       – their day.
                                                                 22
Product Box
                       Activity:
                       Ask your customers to
                       imagine that they’re selling
                       your product at a
                       tradeshow, retail outlet, or
                       public market. Give them a
                       few cardboard boxes and ask
                       them to literally design a
                       product box that they would
                       buy. The box should have the
                       key marketing slogans that
  Goal:                they find interesting. When
  Identify the most    finished, pretend that you’re a
  exciting, sellable   skeptical prospect and ask
  features.            your customer to use their
                       box to sell your product to
                       you.
                                                         23
What’s the next step?




        CodeCamp / SharePoint Saturday, March 26th 2011
Any Questions
      CodeCamp / SharePoint Saturday, March 26th 2011
Thanks for your
             time & attention

www.21apps.com
  @AndrewWoody #spsuk   #rwsbs
@AndrewWoody #spsuk #rwsbs

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SharePoint User Group East Anglia - Jan 2012 - Using Innovation Games® to Understand What Your Users Really Need From SharePoint

  • 1. Using Innovation Games® to understand what your users really need from SharePoint www.21apps.com @AndrewWoody #spsuk #rwsbs
  • 2. CodeCamp / SharePoint Saturday, March 26th 2011
  • 3. What we will cover: • What is the problem & Why? • What are Innovation Games®? • How they can help you? • Let’s play some games… • How you can do this • Question / Close #SUGUKEA #INNOVGAMES
  • 4. SharePoint Project Pain SharePoint Project Pain #SUGUKEA #INNOVGAMES
  • 6. SharePoint projects are People projects CodeCamp / SharePoint Saturday, March 26th 2011
  • 8. Paradox SharePoint is a Collaboration Platform… …yet we often fail to collaborate on how to use SharePoint! #SUGUKEA #INNOVGAMES
  • 9.
  • 10. CodeCamp / SharePoint Saturday, March 26th 2011
  • 11. Traditional vs. Collaborative • Traditional techniques often can – Be highly constrained and overly precise – Assume people have the answers • Collaborative techniques – Allow you to explore alternatives – Answers can be discovered during the process #SUGUKEA #INNOVGAMES
  • 12. focus on the organisation CodeCamp / SharePoint Saturday, March 26th 2011
  • 14. Listen Carefully CodeCamp / SharePoint Saturday, March 26th 2011
  • 15. CodeCamp / SharePoint Saturday, March 26th 2011
  • 16. Serious Games aren’t Gamification Goal = provide ongoing motivation Brainstorming Too unstructured Simulation Goal = prediction eLearning Only goal = training Role-playing Close, but lots more prep needed http://www.slideshare.net/TomGrantForr/serious-games-help-teams-solve-tough-problems-engage-customers-differently 16
  • 17. Games are Designed To Fit Processes Ideation Shaping Prioritizing
  • 18. What are Innovation Games® Innovation Games® are serious games that power innovation by enabling you to better understand your customers. They can be played: •with customers •in-person or online •within or across organizational units •in single or multi-game formats 18
  • 19. San Jose, CA Budget Games More than 100 community leaders. See full results here. A team of 30 Trained Facilitators.
  • 20. 20
  • 21. let’s play!!! CodeCamp / SharePoint Saturday, March 26th 2011
  • 22. Start Your Day Activity: Ask your customer to describe the daily, weekly, monthly , and yearly events that are related to their use of your product on pre-printed, poster- sized calendars or a simple timeline on poster paper. Ask them to describe events in time frames appropriate for your project. Special event that are unique to an industry or sector (like a conference), or days Goal: in which everything goes horribly Understand how and wrong and they’re looking for help. when your customer While they’re doing this, be alert for uses your product. how your product helps – or hinders – their day. 22
  • 23. Product Box Activity: Ask your customers to imagine that they’re selling your product at a tradeshow, retail outlet, or public market. Give them a few cardboard boxes and ask them to literally design a product box that they would buy. The box should have the key marketing slogans that Goal: they find interesting. When Identify the most finished, pretend that you’re a exciting, sellable skeptical prospect and ask features. your customer to use their box to sell your product to you. 23
  • 24. What’s the next step? CodeCamp / SharePoint Saturday, March 26th 2011
  • 25. Any Questions CodeCamp / SharePoint Saturday, March 26th 2011
  • 26. Thanks for your time & attention www.21apps.com @AndrewWoody #spsuk #rwsbs

Notes de l'éditeur

  1. Talk briefly about my role and 21apps
  2. IT driven changeLimited business involvementNo shared vision What legacy do we leave
  3. Everything about SharePoint fundamentally affects the users
  4. SharePoint becomes an anticlimaxProject Fails – bad outcomes - lots of reasons Business loose faith in IT and wonder whether we were listeningSharePoint team are wondering what the problem is, they did what was asked of them…
  5. Help the business articulate what THEY need in order to meet their organisational goals
  6. Stop the old ways and think of something new…
  7. Analytic SharePoint RequirementsMore Facilitation
  8. Focus on Org and End-Users (Not IT)
  9. Stop shouting orders at our customers, stop assuming, it shouldn’t be command and control…
  10. Introducing…Where they came frometc
  11. Tom Grant of Forrester
  12. Cultural shifts"Generation Z" has significantly forced the pace of cultural and technological change in the workplace.The "on-line world" has now very much blurred its boundaries with both the personal and working activities
  13. Aim – To understand when and how our customers use SharePoint currently
  14. Aim – To understand what our customers want from a new “News feature” on our SharePoint Intranet
  15. Read our 21apps blogGet the bookGet 21apps to do doing facilitationwith you for your clients21apps Public or Private Training course