The panel presentation summarizes the SWOT analysis, financial results, sales tracking by category, and waste/variances of a JCO store located in a mall in Cirebon. Key highlights include strengths in brand image and operational hours but weaknesses in equipment and staff skills. Sales targets were mostly met but below last year for some categories like donuts. The presentation outlines opportunities like delivery services and promotions.

1. PANEL PRESENTATION
29 November 2012
by
Redi Kurniawan

2. • SWOT
• Result of Finance
• Tracking by Category
• Waste
• Varian
• Productivity
• Utilities
• QA & MS
• Work Plan

3. S.W.O.T
Strenght Weakness
• Kekuatan Brand Image • Pengunjung mall tergantung
• Prinsip fresh donut yang event mall
membuat citra tersendiri bagi • Equipment kurang lengkap
customer • Skill FL masih kurang merata
• Jam buka operasional lebih awal
& jam tutup lebih lama • Jam tutup mall lebih awal
daripada mall biasanya
• Dine-in luas & smoking area
yang nyaman
• Akses pintu masuk sendiri
• Harga bersaing dengan
kompetitor sejenis
• Free Wifi Threatment
• Berhadapan langsung dengan SB
Opportunities
• Konsistensi team yang perlu di monitor
• Adanya Delivery service, Big order & untuk menjaga kualitas produk, service
JCO Safari & cleanliness
• Mall Tematik • Competitor : SB, DD, C Toffee, Tutty
Fruity, KFC Coffee, Spazz Bistro &
• Premiere Film Box Office di XXI counter minuman yang harga jual nya
• Banyak Promosi produk & lebih rendah
Merchandise variatif
• Mall mempunyai hotel berbintang

4. Result of Finance

5. Sales Comparison
CWK 1 real target % to target % to LY % to LM
449,289
mei 494,770 550,000 90% 21% 10%
juni 522,561 575,000 91% 20% 6%
july 490,741 600,000 82% 9% - 6%
agustus 586,151 625,000 94% 31% 19%
JCO GRC CIREBON
784,837
september 538,651 700,000 77% -31%
oktober 586,506 700,000 84% 9%
CWK 2 real target % to target % to LY % to LM
133,187
mei 148,061 200,000 74% 6% 11%
juni 154,187 200,000 77% 5% 4%
july 155,113 200,000 78% - 7% 1%
agustus 164,066 175,000 94% 14% 6%

6. Sales Share
TOTAL
CWK 1 SALES
DONUT % JPOPS % BVG % JCOOL % MUG % jclub %
51.61 20.28 16.59 2.07 1.48
mei 494,770 255,365 39,436 7.97% 100,348 82,067 10,223 7,331
% % % % %
52.90 21.29 16.59 0.98 1.57
juni 522,561 276,417 34,855 6.67% 111,262 86,705 5,141 8,182
% % % % %
52.62 22.23 14.85 1.71 1.72
july 490,741 258,209 33,709 6.87% 109,083 72,889 8,391 8,460
% % % % %
53.12 21.84 16.46 1.22 1.61
agustus 586,151 311,377 33,709 5.75% 128,037 96,468 7,150 9,409
% % % % %
JCO GRC CIREBON
55.26 10.09 21.80 9.14 1.25 2.47
september 538,651 297,638
%
54,368
%
117,418
%
49,236
%
6,712
%
13,279
%
57.36 10.26 20.76 8.24 1.20 2.18
oktober 586,506 336,447 60,177 121,770 48,314 7,025 12,772
% % % % % %
TOTAL
CWK 2 SALES
DONUT % JPOPS % BVG % JCOOL % MUG % jclub %
25.61 44.14 16.8 2.78
mei 148,061 37,913 10,882 7.35% 65,357 24,889 4,905 3.31% 4,115
% % 1% %
24.05 46.02 16.5 2.75
juni 154,187 37,075 11,864 7.69% 70,953 25,499 4,550 2.95% 4,246
% % 4% %
28.85 43.75 13.2 2.42
july 155,113 44,743 13,255 8.55% 67,858 20,547 4,964 3.20% 3,747
% % 5% %
28.18 43.94 13.6 2.72
agustus 164,066 46,226 14,605 8.90% 72,088 22,425 4,255 2.59% 4,467
% % 7% %

7. Detail Tracking By Category

8. Donut Sales Detail
CWK 1 QTY DONUT RP DONUT Sales LY % VS LY % VS LM
72,534 239,301
mei 81,699 255,365 220,910 15.60% 6.71%
juni 81,901 276,417 211,437 30.73% 8.24%
july 81,319 258,209 230,641 11.95% -6.59%
agustus 77,629 311,377 263,321 18.25% 20.59%
JCO GRC Cirebon
109,962 490,129
september 103,844 297,638 -39.27%
oktober 108,106 336,447 13.04%
CWK 2 QTY DONUT RP DONUT Sales LY % VS LY % VS LM
14,967 35,287
mei 15,808 37,913 57,011 -33.50% 7.44%
juni 15,637 37,075 60,498 -38.72% -2.21%
july 18,344 44,743 74,933 -40.29% 20.68%
agustus 12,490 46,226 53,944 -14.31% 3.31%

9. J.Cool Sales Detail
%JCOOL RP %CUST TO
CWK 1 QTY JCOOL RP JCOOL Sales LY % VS LY % VS LM
TO SALES JCOOL QTY
2,799 70,076
mei 3,319 82,067 72,603 16.59% 28.54% 13.04% 17.11%
juni 3,450 86,705 83,925 16.59% 29.06% 3.31% 5.65%
july 2,902 72,889 83,454 14.85% 25.60% -12.66% -15.93%
agustus 3,845 96,468 62,190 16.46% 29.32% 55.12% 32.35%
JCO GRC CIREBON
3,170 76,113
september 2,074 49,236 9.14% 19.20% -35.31%
oktober 1,988 48,314 8.24% 17.71% -1.87%
%JCOOL RP %CUST TO
CWK 2 QTY JCOOL RP JCOOL Sales LY
TO SALES JCOOL QTY
% VS LY % VS LM
857 21,272
mei 995 24,889 21,222 16.81% 30.30% 17.28% 17.00%
juni 1,031 25,499 22,929 16.54% 30.82% 11.21% 2.45%
july 817 20,547 20,488 13.25% 25.41% 0.29% -19.42%
agustus 889 22,425 20,379 13.67% 26.12% 10.04% 9.14%

10. Beverage Sales Detail
%BVG RP %CUST TO
CWK 1 QTY BVG RP BVG Sales LY % VS LY % VS LM
TO SALES BVG QTY
3045 90,100
mei 3327 100,348 85,575 20.28% 28.61% 17.26% 11.37%
juni 3524 111,262 91,420 21.29% 29.68% 21.70% 10.88%
july 3373 109,083 103,841 22.23% 29.75% 5.05% -1.96%
agustus 3530 128,037 77,594 21.84% 26.92% 65.01% 17.38%
JCO GRC CIREBON
5576 143,065
september 4477 117,418 21.80% 41.45% -17.93%
oktober 4595 121,770 20.76% 40.93% 3.71%
%BVG RP %CUST TO
CWK 2 QTY BVG RP BVG Sales LY % VS LY % VS LM
TO SALES BVG QTY
2,036 57,143
mei 2,269 65,357 52,402 44.14% 69.09% 24.72% 14.37%
juni 2,410 70,953 56,662 46.02% 72.05% 25.22% 8.56%
july 2,286 67,858 60,915 43.75% 71.10% 11.40% -4.36%
agustus 2,472 72,088 60,751 43.94% 72.62% 18.66% 6.23%

11. J.POP sales Detail
CWK 1 QTY JPOPS RP. JPOPS Sales LY % VS LY % VS LM
758 31,009
mei 964 39,436 30,477 29.40% 27.18%
juni 852 34,855 32,564 7.04% -11.62%
july 824 33,709 33,750 -0.12% -3.29%
agustus 824 33,709 44,223 -23.77% 0.00%
JCO GRC CIREBON
1,742 71,264
september 1,329 54,368 -23.71%
oktober 1,471 60,177 10.68%
CWK 2 QTY JPOPS RP. JPOPS Sales LY % VS LY % VS LM
264 10,800
mei 266 10,882 9,368 16.16% 0.76%
juni 290 11,864 7,323 62.01% 9.02%
july 324 13,255 10,800 22.73% 11.72%
agustus 357 14,605 9,082 60.81% 10.19%

12. Merchandise Sales Detail
%Merchandise %Cust to
CWK 1 QTY Rp.Merchandise Sales LY
to sales merchandise qty
% VS LY % VS LM
167 9,868
mei 173 10,223 6,027 2.07% 1.49% 69.61% 3.59%
juni 87 5,141 4,255 0.98% 0.73% 20.83% -49.71%
july 142 8,391 6,914 1.71% 1.25% 21.37% 63.22%
agustus 121 7,150 4,136 1.22% 0.92% 72.86% -14.79%
JCO GRC CIREBON
68 4,265
september 107 6,712 1.25% 0.99% 57.35%
oktober 112 7,025 1.20% 1.00% 4.67%
%Merchandise %Cust to
CWK 2 QTY Rp.Merchandise Sales LY
to sales merchandise qty
% VS LY % VS LM
65 3,841
mei 83 4,905 3,073 3.31% 2.53% 59.62% 27.69%
juni 77 4,550 1,891 2.95% 2.30% 140.63% -7.23%
july 84 4,964 2,659 3.20% 2.61% 86.67% 9.09%
agustus 72 4,255 4,905 2.59% 2.12% -13.25% -14.29%

13. CC & APC
CWK1 CUST
REAL
% VS LY % VS LM APC % VS LY % VS LM
10,356 43.384
mei 11,629 20.55% 12.29% 42.546 0.42% -1.93%
juni 11,872 14.64% 2.09% 44.016 4.51% 3.46%
july 11,336 4.77% -4.51% 43.290 3.70% -1.65%
agustus 13,113 19.80% 15.68% 44.700 9.38% 3.26%
JCO GRC CIREBON
15,916 49.311
september 10,801 -32.14% 49.871 1.13%
oktober 11,226 3.93% 52.245 4.76%
CWK2 CUST
REAL
% VS LY % VS LM APC % VS LY % VS LM
3,019 44.116
mei 3,284 11.85% 8.78% 45.086 -5.45% 2.20%
juni 3,345 0.33% 1.86% 46.095 4.43% 2.24%
july 3,215 -7.46% -3.89% 48.247 0.21% 4.67%
agustus 3,404 0.38% 5.88% 48.198 13.38% -0.10%

14. Top Ten Donut & Beverage

15. Top Ten Donuts
Mei
Juni Juli
Item QTY Item QTY Item QTY
1 AL CAPONE 9841 AL CAPONE 10346 AL CAPONE 8412
2 TIRAMISU 8084 TIRAMISU 8699 TIRAMISU 7016
3 OREOLOGY 6098 OREOLOGY 6666 OREOLOGY 5317
4 CAVIAR CHOCOLATE 3242 CAVIAR CHOCOLATE 3340 CAVIAR CHOCOLATE 2826
5 WHY NUT 3063 WHY NUT 3163 WHY NUT 2568
6 AVOCADO DICAPRIO 2989 AVOCADO DICAPRIO 3083 AVOCADO DICAPRIO 2526
7 COCO LOCO 2466 COCO LOCO 2861 COCO LOCO 2235
8 BLUE BERRYMORE 2462 BLUE BERRYMORE 2585 BLUE BERRYMORE 2094
9 HEAVEN BERRY 2352 HEAVEN BERRY 2455 HEAVEN BERRY 2012
10 CRUNCHY CRUNCHY 2136 CRUNCHY CRUNCHY 2197 CRUNCHY CRUNCHY 1787

16. Agustus
September Oktober
Item QTY Item QTY Item QTY
1 AL CAPONE 10508 AL CAPONE 10252 AL CAPONE 11027
2 TIRAMISU 8597 TIRAMISU 6932 TIRAMISU 7473
3 OREOLOGY 7126 OREOLOGY 5521 OREOLOGY 6090
4 COCO LOCO 3996 COCO LOCO 2846 WHY NUT 3027
5 WHY NUT 3692 HEAVEN BERRY 2564 COCO LOCO 2995
6 AVOCADO DICAPRIO 3610 WHY NUT 2443 HEAVEN BERRY 2899
7 BLUE BERRYMORE 3237 JACKY CHUNK 2401 AVOCADO DICAPRIO 2750
8 HEAVEN BERRY 2533 AVOCADO DICAPRIO 2338 JACKY CHUNK 2693
9 CAVIAR CHOCOLATE 2023 BLUE BERRYMORE 2301 BLUE BERRYMORE 2580
10 GREEN TEASE 1803 FOREST GLAM 2272 FOREST GLAM 2407

17. Top Ten Beverage
Mei
Juni Juli
Item QTY Item QTY Item QTY
1 ICED THAI TEA 288 ICED THAI TEA 392 ICED THAI TEA 232
2 ICE CAPPUCCINO 218 ICE CAPPUCCINO 297 HOT CAPPUCINO 201
3 CHOCOLATE PRAFFE 218 HOT CAPPUCCINO 294 ICE CAPPUCCINO 200
4 ICED CHOCOLATE 211 CHOCOLATE PRAFFE 282 CHOCOLATE PRAFFE 185
5 GREEN TEA PRAFFE 199 GREEN TEA PRAFFE 271 CHOCO FOREST 171
6 HOT CHOCOLATE 187 HOT CHOCOLATE 244 HOT CHOCOLATE 169
7 CHOCO FOREST 182 ICED CHOCOLATE 237 ICED CHOCOLATE 168
8 HOT CAPPUCCINO 154 CHOCO FOREST 231 GREEN TEA PRAFFE 166
9 OREO PRAFFE 141 OREO PRAFFE 206 OREO PRAFFE 124
10 AMERICANO 137 ICED LEMON TEA 176 AMERICANO 112

18. Agustus
September Oktober
Item QTY Item QTY Item QTY
1 ICED CHOCOLATE 409 ICED CHOCOLATE 547 ICED CHOCOLATE 521
2 HOT CAPPUCCINO 316 HOT CAPPUCCINO 299 CHOCO FOREST 376
3 ICE CAPPUCCINO 303 CHOCO FOREST 289 HOT CAPPUCCINO 237
4 GREEN TEA PRAFFE 259 ICE CAPPUCCINO 239 AVOCADO PRAFFE 219
5 ICED THAI TEA 257 AVOCADO PRAFFE 217 CAFE AVOCADO 190
6 OREO PRAFFE 206 CAFE AVOCADO 207 ICE CAPPUCCINO 189
7 HOT CHOCOLATE 201 HOT CHOCOLATE 175 ICED THAI TEA 185
8 CHOCO FOREST 190 AMERICANO 170 HOT CHOCOLATE 174
9 AVOCADO PRAFFE 177 ICED THAI TEA 168 CHOCOMINT PRAFFE 153
10 CAFE AVOCADO 169 OREO PRAFFE 149 GREEN TEA PRAFFE 145

19. REKAP WASTE & Varian

20. Waste
TOTAL TOTAL AVERAGE
Waste WS WT WP WPL %
WASTE DONUT /DAY
Mei 542 75 303 796 1,716 81,699 2.06% 55
Juni 544 85 279 697 1,605 81,901 1.92% 54
Juli 698 97 276 651 1,722 81,319 2.07% 56
Agustus 570 104 315 621 1,610 77,629 2.03% 52
September 768 135 261 782 1,946 103,844 1.84% 65
Oktober 522 81 247 589 1,439 108,106 1.31% 46

21. MEI
JUNI JULI
MILK FRESH 95.57 MILK FRESH 98.5 MILK FRESH 100.43
1
2 PREMIX JCO-J01 56.36 PREMIX JCO-J01 61.37 PREMIX JCO-J01 61.78
3 YOGURT NAT PLAIN 29.53 YOGURT NAT PLAIN 21.45 FRYING FAT 60.2
4 FRESH FRUIT KIWI 24.03 FRESH FRUIT KIWI 20.1 FRESH FRUIT KIWI 16.61
5 SARI KELAPA KARA 18.05 SARI KELAPA KARA 19.12 YOGURT NAT PLAIN 13.96
6 MOCHI MELON 11.99 MOCHI MELON 7.05 CHEESE CREAM 12.17
7 MOCHI STRAWBERRY 10.75 COFFEE SULAWESI 5.58 MOCHI MELON 8.94
8 COFFEE SULAWESI 9.14 FILLING GLAZE 4.99 COFFEE SULAWESI 8.25
9 FILLING GLAZE 7.28 ICE TEA 4.35 FRESH FRUIT STRAWBERRY 7.14
10 ICE TEA 7.21 MOCHI STRAWBERRY 3.98 MOCHI STRAWBERRY 3.95

22. AGUSTUS September OKTOBER
MILK FRESH 102.79 MILK FRESH 147.45 MILK FRESH 58.03
1
2 PREMIX JCOJ01 49 PREMIX JCOJ01 68.55 PREMIX JCOJ01 48.87
FRESH FRUIT
3 FRESH FRUIT KIWI 16.91 FRESH FRUIT KIWI 13.6 11.94
STRAWBERRY
4 COFFEE SULAWESI 9.73 FRESH FRUIT STRAWBERRY 12.05 FRESH FRUIT KIWI 11.66
5 YOGURT NAT PLAIN 6.18 SARI KELAPA KARA 8.52 FRYING FAT 9.42
6 MOCHI MELON 6.06 FRESH FRUIT GRAPE 7.51 FRESH FRUIT GRAPE 5.47
7 MOCHI STRAWBERRY 5.79 FRYING FAT 6.46 SARI KELAPA KARA 5.3
8 ICE TEA 4.91 YOGURT NAT PLAIN 5.37 COFFEE ESPRESO BLEND 3.12
9 FILLING GLAZE 3.66 MOCHI STRAWBERRY 3.54 YOGURT NAT PLAIN 2.14
10 TELUR 3.08 MOCHI MELON 3.48 COFFEE SULAWESI 1.86

23. Varian
MEI
JUNI
NAMA MATERIAL VAR - VARIANT NAMA MATERIAL VAR - VARIANT
1 CHOC WHITE HR3538E 15643 Rp555,479 FRESH FRUIT KIWI 10620 Rp318,600
2 CHOC CAPPUCINO 4642 Rp225,402 MOCHI STRAWBERRY 7880 Rp291,560
3 MANGO FRUIT SAUCE 3451 Rp219,828 FRESH FRUIT STRAWBERRY 10250 Rp148,625
4 FRESH FRUIT STRAWBERRY 13852 Rp200,753 CHOC LYCHEE 3020 Rp142,514
5 BLUEBERRY JAM 3545 Rp178,525 CHICKEN KATSU BREADTALK 1840 Rp106,444
6 FRESH FRUIT KIWI 8927 Rp267,570 ICE TEA 3490 Rp100,687
7 CHOC LYCHEE 2995 Rp141,051 CHOC RICE COMPOUND 3750 Rp97,500
8 ICE TEA 5060 Rp137,502 - - -
9 - - - - - -
10 - - - - - -

24. JULI AGUSTUS
NAMA MATERIAL VAR VARIANT NAMA MATERIAL VAR VARIANT
1093
1 FILLING GLAZE Rp154,436 CHOC MANGO 4658 Rp219,339
5
2
FILLING PEANUT 3058 Rp114,922 MILK EVAPORATED 3613 Rp70,508
3 DONATELLA TOPPING 2625 Rp102,804 TUNA IN OIL IN CAN 403 Rp22,690
4 MOCHI MELON 2217 Rp81,659 GREEN TEA TOPPING 996 Rp46,769
6 CHOC KIT KAT 564 Rp78,327 FILLING GLAZE 2501 Rp35,354
7 JELLY POWDER PLAIN 172 Rp29,517 ICE TEA 1208 Rp33,271
8 - - - MILK COFEEMATE 737 Rp12,782
9 - - - - - -
10 - - - - - -

25. September Oktober
NAMA MATERIAL VAR VARIANT NAMA MATERIAL VAR VARIANT
1 FILLING COKLAT SPECIAL 6162 Rp298,388 FRESH FRUIT KIWI 2153 Rp73,134
2 NON DAIRY CREAM TOPPING 13693 Rp250,824 BLUEBERRY JAM 1364 Rp68,808
3 GREEN TEA TOPPING 4714 Rp221,097 FRESH FRUIT GRAPE 1378 Rp60,324
4 MOCHI MELON 4602 Rp170,089 GREEN TEA TOPPING 1104 Rp52,362
5 CHICKEN SAUSAGES 4621 Rp135,531 FILLING GLAZE 2522 Rp35,566
CHOC COMPOUND DARK
6 FOND STRAWBERRY 2453 Rp128,139 821 Rp21,372
MASTERBAKER
7 CHICKEN KATSU BREADTALK 2102 Rp124,228 SARI KELAPA KARA 2443 Rp20,090
8 MOCHI STRAWBERRY 2884 Rp106,708 CHICKEN KATSU BREADTALK 188 Rp10,687
9 - - - - - -
10 - - - - - -

26. Productivity & Utilities

27. productivity
CWK 1 FRONTLINER
PRODUKSI
TOTAL CREW PRODUCTIVITY TOTAL CREW PRODUCTIVITY
Mei 8 68 10 387
Juni 8 69 10 372
Juli 8 63 10 351
Agustus 8 72 10 436
JCO GRC Cirebon
September 14 45 12 363
Oktober 11 58 12 398
FRONTLINER
CWK 2
TOTAL CREW PRODUCTIVITY
Mei 3 65
Juni 3 66
Juli 3 65
Agustus 3 69

28. Utilities
CWK & GRC Utilities
Water Electricity Phone
m3 KWH Rp.
Mei 67 6,506 Rp789,337
Juni 73 5,083 Rp899,148
Juli 81 4,621 Rp731,856
Agustus 70 4,443 Rp680,382
September 84 7,761 Rp805,827
Oktober 80 6,990 Rp613,400
CWK 2 Electricity
KWH
Mei 2,074
Juni 1,995
Juli 1,959
Agustus 1,534

29. QA & MS
CWK & GRC AUDIT OUTLET
Mistery
QA
Shopper
Mei 88 86
Juni 85 86
Juli 85 84
Agustus 87 86
AVG 86 86
September 91 83
Oktober 88 77
AVG 90 80

30. Work & Action Plan
Think To Improve Action Plan Action Step Due Date
Role Play
Meningkatkan speedity dan
Service 1 month
keramahtamahan FL
Skill Test
Control Product QC outlet
Estimasi mixing yg akurat
Quality Product 3 Weeks
Kualitas produk lebih di tingkatkan lagi
Menjalankan SOP dlm produksi
Skill test
GC 2x sebulan
Lebih meningkatkan lg cleanlines secara
mendetail
Cleanliness Menjalankan Clean as You Go 2 weeks
Menjalankan Sistem RZ ( Responsibility
Zone )
Menempatkan 1 orang Khusus di
dine-in
Training crew
Meningkatkan Sales JcooL & Penjualan
Sales Sistem Bundling 1 month
Merchandise
Meningkatkan sales force
Secure Menjaga agar tidak terjadi kecurangan Cash Full immediate

31. Think To Improve Action Plan Action Step Due Date
1.Menjalankan briefing
1. Briefing mingguan dengan seluruh staff outlet, untuk
mingguan dengan 1 Week
memberikan motivasi kerja di JCO
seluruh staff
Personal
Approachment
SDM
2. Menjalankan Briefing
2. Review pencapaian target pada bulan lalu, &
bulanan dengan Leader 1 month
memberikan target untuk bulan berikutnya
& MOD
1.Meningkatkan kontrolling terhadap operasional outlet 2 weeks
2.Memonitor kualitas produk, service & cleanliness
Quality of dengan memberikan corrective feedback & positive 1 Week
Melakukan evaluasi
Product, service & feedback
hasil NCR & MS
Cleanliness
3.Review dan evaluasi hasil pencapaian dengan
1 Week
melakukan corrective action immediatly
1.Memastikan seluruh staff menjalankan prosedur
1 Week
higienitas produk & kebersihan outlet
Menjalankan hygiene &
Hygiene &
sanitasi produk dan
Sanitasion
outlet,
2.Melakukan pengecekan grooming seluruh staff &
1 Week
penggunaan hand gloves, masker, chemical dll.

32. 1. Konsisten dalam kualitas & kuantitas produk agar
tidak terjadi donat putus
2. Menjalankan Service exellent
Increase sales until
Turn Over Sales 10% compare last 1 month
year 3. Clean As You Go must be done.
4. Fresh donut already running well.
5. Pengecekan order barang agar tidak terjadi barang
kurang atau over.
1.Memastikan seluruh staff menjalankan melakukan
handling, serving sesuai dengan SOM
Minimalisasi Varian (+)
Inventory 1 month
& Varian (-)
2. Mengikuti Opname secara berkala