Presented at the Skyline Exhibitors Exchange - The six focal points of the current digital age. Use these six points as a guideline to brainstorm creative digital campaign ideas for face to face marketing

6. Give someone a fish and they’ll eat that day. Teach them how to fish, and they’ll never grow hungry. - Chinese Proverb

8. Focal Point 1: Information Information is the key currency of this new digital age. The more you share, the better.

9. Focal Point 2: Awareness Awareness is easily created with search engine optimization, crowd sourcing, and the incredible impact and attention of social media.

10. Focal Point 3: Location With mobile tech, we can now pinpoint where you are, determine what is around you, and then use this ‘information’ to build ‘awareness’.

11. Focal Point 4: Convergence We are interfacing with our data in ever more recreational and less invasive ways – i.e. mobile, game consoles, television, appliances, etc.

12. Focal Point 5: Advocacy Through these expansive networks, we can more easily identify and nurture advocates for our brands and our products.

13. Focal Point 6: Measurement Anything we do in the digital world can be counted, thus qualifying everything we do.

20. Human interaction is still human interaction and what it takes to be successful with it has not changed. What has changed are the places where it happens. - Brian Solis

21. For more insight and ideas on how you can use technology to promote your brand, products, and services, visit : http://247interactive.com!