24symbols is a solution to read and share digital books, that works in any reading device with internet connection and that gives any user access to an international catalogue of a huge variety of publishing companies.
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5. (unlikeotherexistingeReading and digital contentpurchasesystems), 24Symbolsoffers a “freemium”, ad-basedmodel, thatletsusersenjoyreading in a completelygratisway, orwith a flat ratetoaccessad-less e-reading and withadditionalservices.
33. Weaknesses Knowledge of Publishing environment(mitigatedthroughpartnerships and investors) Availability of Contents Strengths Solid Business Model TechnologicalPlatform Price Opportunities DisruptiveMarket Change of Publishing Statu Quo Window of Opportunity Threats Potentiallybigcompetitors(Amazon, Apple, Google) Big Publishing Houses (potentialpartners)