5. Freemium Business Model
Free: ability to read ebooks, free and with non-intrusive
ads
Premium: ability to read ebooks ad-free and with no
Internet connection Goal 10%
7. Income model
24symbols income is based on advertising and
subscriptions.
70 % of this revenue is shared equally among the
total number of pages read.
70% Total Income Publisher's
Publisher’s = x
Income Pages Read
Total Pages Read
8. Income model
70% Total Income Publisher's
x Pages Read
FREE Total Pages Read
PUB A
PUB B
PREMIUM
PUB C
“Page per View”
9. Product
Android iPhone HTML5 Web iPad app
app app
Launched in
09/12!
Launched in
10/12!
18. 85000
85,000+
80000
75000
70000
65000
60000
registered users 55000
50000
45000
40000
Jun-12
Jul-12
Aug-12
Jan-12
Apr-12
Sep-12
Dec-11
Feb-12
May-12
Mar-12
Nov-11
100+
book pages read per active user per
month
500+
book pages read per paid user per
month
19. Books:
7,000 overall.
Catalog 70+ publishers.
Already in the UK.
22. Thanks
2012 winner
2011 Shortlisted 2012 People Choice Awards
Honorable List
2012 Finalist
Justo Hidalgo: Co-founder, Chief
BizDev Officer
jhidalgo@24symbols.com
@justohidalgo
Aitor Grandes: Co-founder, CEO
agrandes@24symbols,com
@aitorgrandes
www.24symbols.com
Notes de l'éditeur
We already have more than 70 publishers that provide commercial, bestselling titles. Titles that you can find in the bookstore's main tables. In the UK we are starting to have extremely interesting publishers collaborating with us, such as Profile, Canongate, No Exit Press or P&H.