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towards flourishing lives
and flourishing systems
Grounded Change
dr. Sarah Schulman
@inwithforward
Dwayne,
age 44
Question:
How do we transition
our social safety nets
into trampolines?
NL
UK
AU
HomelessSMS developed at TACSI (2010-2012)
developed at participle
(2008-2010)
CA
#disability
#homelessness
#yout...
We re-make & un-make
social services.
We flip the order.
people
interactions
policypolicy
programs
people
from: to:
We spend time in context,
on the margins.
We prototype 7 interactions
that prompt change:
Modeling and Rehearsal
Story Editing
Bridging Relationships
Feedback
Recip...
Mark
Katie
& kids
Letitia
We measure what is
meaningful change, for whom.
Raul
Janya
Social Policy
Graphic
Design
Business
Education
Anthropology
And we build blended teams.
Community
Outreach
Management
Ser...
Behind it all: partnerships.
3 largest service providers
75 million turnover
1200 staff
What is coming out:
a new service delivery
model for day programs
an interagency
social R&D space
We spent 3-months living in this social
housing complex.
Mark
We found that people weren’t
isolated from other people.
They were isolated from
novelty and ongoing learning. 
Kudoz
TV
testing tweaking, reshaping....
value
propositions
tools
interactions
roles
30 

staff 

6prototypes

20%
time
7teams

testing tweaking, reshaping....
55
6 new prototypes...
What we’re learning...
same-old barriers.
no metrics
licensing
& unions
9-5pmcontracts
& budgets
‘not my role’ poor intelligence
leverage assets, re-allocate, find efficiencies.
contracts & budgets
mobilize, engage.
licensing & unions
flat teams, fluid role differentiation.
roles & tasks
bursts of intensity, time bound.
pace
get out and go to the source.
intelligence
measure failure, measure change.
metrics
Number of iterations:
3 5
2
4
4 things we’re learning:
Emotion Discernment Practice +
Projects
Embedded
Storytelling
Question:
How do we embed capacity,
and create a new normal?
Ultimately, to get to grounded change
you need a ground campaign.
www.inwithforward.com
dr. Sarah Schulman
sarah@inwithforward.com
@inwithforward
www.kudoz.ca
Get on the ground with us.
ww...
Sarah Schulmann, InWithForward
Sarah Schulmann, InWithForward
Sarah Schulmann, InWithForward
Sarah Schulmann, InWithForward
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Sarah Schulmann, InWithForward

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Grounded Change
towards flourishing lives and flourishing systems

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Sarah Schulmann, InWithForward

  1. 1. towards flourishing lives and flourishing systems Grounded Change dr. Sarah Schulman @inwithforward
  2. 2. Dwayne, age 44
  3. 3. Question: How do we transition our social safety nets into trampolines?
  4. 4. NL UK AU HomelessSMS developed at TACSI (2010-2012) developed at participle (2008-2010) CA #disability #homelessness #youth #addiction #family #domestic violence HomelessSMS A mixed track record:
  5. 5. We re-make & un-make social services.
  6. 6. We flip the order. people interactions policypolicy programs people from: to:
  7. 7. We spend time in context, on the margins.
  8. 8. We prototype 7 interactions that prompt change: Modeling and Rehearsal Story Editing Bridging Relationships Feedback Reciprocity & Contribution Taster Experiences Barrier Busting
  9. 9. Mark Katie & kids Letitia We measure what is meaningful change, for whom. Raul Janya
  10. 10. Social Policy Graphic Design Business Education Anthropology And we build blended teams. Community Outreach Management Service Design Interaction Design Industrial Design
  11. 11. Behind it all: partnerships. 3 largest service providers 75 million turnover 1200 staff
  12. 12. What is coming out: a new service delivery model for day programs an interagency social R&D space
  13. 13. We spent 3-months living in this social housing complex.
  14. 14. Mark
  15. 15. We found that people weren’t isolated from other people. They were isolated from novelty and ongoing learning. 
  16. 16. Kudoz
  17. 17. TV
  18. 18. testing tweaking, reshaping.... value propositions tools interactions roles
  19. 19. 30 
 staff 
 6prototypes
 20% time 7teams
 testing tweaking, reshaping....
  20. 20. 55 6 new prototypes...
  21. 21. What we’re learning...
  22. 22. same-old barriers. no metrics licensing & unions 9-5pmcontracts & budgets ‘not my role’ poor intelligence
  23. 23. leverage assets, re-allocate, find efficiencies. contracts & budgets
  24. 24. mobilize, engage. licensing & unions
  25. 25. flat teams, fluid role differentiation. roles & tasks
  26. 26. bursts of intensity, time bound. pace
  27. 27. get out and go to the source. intelligence
  28. 28. measure failure, measure change. metrics Number of iterations: 3 5 2 4
  29. 29. 4 things we’re learning: Emotion Discernment Practice + Projects Embedded Storytelling
  30. 30. Question: How do we embed capacity, and create a new normal?
  31. 31. Ultimately, to get to grounded change you need a ground campaign.
  32. 32. www.inwithforward.com dr. Sarah Schulman sarah@inwithforward.com @inwithforward www.kudoz.ca Get on the ground with us. www.fifthspace.ca

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