2DiALOG - Predictive analytics in social business

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Presentation slides of the webinar given on 14th January 2015 by 2DiALOG. Subject: Predictive Analytics in Social Business. Sitecore Wintercamp webinar series.

Données & analyses

PREDICTIVE ANALYTICS
IN SOCIAL BUSINESS
Theo Reichgelt – 2DiALOG
#SitecoreWinterCamp

Before we begin
•  Any questions can be asked via the chat pane in
the control panel at the right hand side of your
screen.
•  Questions will be answered at the end of the
webinar
•  You’ll receive the sheets presented within 48
hours after the webinar

TODAY’S PRESENTER
Theo Reichgelt – Country manager 2DiALOG
Blogger Frankwatching.com & 2DiALOG.nl
theo.reichgelt@2DiALOG.nl @theoreichgelt
#SitecoreWinterCamp

SOCIAL BUSINESS
STRATEGY & TECHNOLOGY
www.2DiALOG.nl

Agenda
•  Introduction
•  Collect data
•  Analyse data
•  Predict behavior
•  Summary
•  Q&A

WHAT ARE PREDICTIVE
ANALYTICS?
The next step in social media

3 STEPS TOWARDS
ACTIONABLE ANALYTICS
Collect data, analyze data, predict behavior

How?
•  Manual searches on social networks, blogs,
consumer websites, review sites, etc.
•  Deeper and wider searches with a social
listening tool.

Webinar example
•  People getting married
•  Twitter and Instagram search
•  Analyze data
•  Predict behavior
•  Act

Sample searches
•  Search on hashtags #shesaidyes #isaidyes
#engaged #married
•  Search on phrases “getting married”
•  Search within a geographic location or
language
•  Deepen search for other interests
•  Search on sentiment

Data ﬁltered on:
Positive sentiment
Travel interest

STEP 3: PREDICT BEHAVIOR
Connecting the dots to create actionable analyses

Predict and act, examples
•  Travel agent
–  Social action: engage!
–  Website: show targeted information
•  Flu epedemic

MORE INFORMATION?
WWW.2DIALOG.NL
Follow us: @2DIALOGNL
2DiALOG.nl/blog

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2DiALOG - Predictive analytics in social business

1. PREDICTIVE ANALYTICS IN SOCIAL BUSINESS Theo Reichgelt – 2DiALOG #SitecoreWinterCamp

2. Before we begin •  Any questions can be asked via the chat pane in the control panel at the right hand side of your screen. •  Questions will be answered at the end of the webinar •  You’ll receive the sheets presented within 48 hours after the webinar

3. TODAY’S PRESENTER Theo Reichgelt – Country manager 2DiALOG Blogger Frankwatching.com & 2DiALOG.nl theo.reichgelt@2DiALOG.nl @theoreichgelt #SitecoreWinterCamp

4. SOCIAL BUSINESS STRATEGY & TECHNOLOGY www.2DiALOG.nl

5. Agenda •  Introduction •  Collect data •  Analyse data •  Predict behavior •  Summary •  Q&A

6. The online generation

7. WHAT ARE PREDICTIVE ANALYTICS? The next step in social media

8. Sample use cases •  Locate consumers with purchase intent •  Locate unsatisﬁed consumers and customers to: –  Raise conversion –  Raise brand loyalty •  Create brand ambassadors (“wow” moment) •  Empower product development

9. 3 STEPS TOWARDS ACTIONABLE ANALYTICS Collect data, analyze data, predict behavior

10. STEP 1: COLLECT DATA

11. How? •  Manual searches on social networks, blogs, consumer websites, review sites, etc. •  Deeper and wider searches with a social listening tool.

12. Webinar example •  People getting married •  Twitter and Instagram search •  Analyze data •  Predict behavior •  Act

13. Sample searches •  Search on hashtags #shesaidyes #isaidyes #engaged #married •  Search on phrases “getting married” •  Search within a geographic location or language •  Deepen search for other interests •  Search on sentiment

14. The Query

15. Unﬁltered data

16. STEP 2: ANALYSE DATA

17. Data ﬁltered on: Positive sentiment Travel interest

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22. STEP 3: PREDICT BEHAVIOR Connecting the dots to create actionable analyses

23. Predict and act, examples •  Travel agent –  Social action: engage! –  Website: show targeted information •  Flu epedemic

24. SUMMARY

25. Summary •  Large amount of data available •  Collect it, analyze it, predict and act •  Combine data –  Social, website, business systems •  Create “wow” moments and brand ambassadors

26. MORE INFORMATION? WWW.2DIALOG.NL Follow us: @2DIALOGNL 2DiALOG.nl/blog

2DiALOG - Predictive analytics in social business

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