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2N Interactive




«Even the smallest
person can change
the course of the
future.»
J.R.R. Tolkien
2N Interactive




Идея одного
человека
меняет
будущее
2N Interactive




Идеи на
сегодня

                 — Переход на новый уровень
                 — Что стоит за игрой
                 — Цели создания игр
                 — Направления в 2N
2N Interactive




                 Системный
                 подход
2N Interactive




Новый
уровень



                   Качество
                 Количество
                   Качество
2N Interactive
2N Interactive




Слияние
систем

                 — Социальные сети
                 — Мобильные устройства
                 — Игры
                 — Производство
                 — Забота о ресурсах
                 — и т. д.
2N Interactive




Torsten Reil
Changing Media Summit interview


                 — Gamification
                   Publishing
                   Education
                   Recycle

                 — Social Graph
                 — Mobile devices
2N Interactive




                     Бережливое
                     вождение



                 +     +    +     +   +   +
2N Interactive




Примеры

                 — Онкологические центры
                 — Google, семантика
                   изображений
                 — Euphoria (Torsten Reil)
                 — iButterfly
                 — Arcade Fire
2N Interactive




                 Что стоит
                 за игрой
Механика,
геймплей
Технологии
Профит
Модель
ситуации
2N Interactive




                 Цели
                 создания
                 игр
2N Interactive




    Видение
    будущего
2N Interactive




                 Вклад в
                 среду
2N Interactive




                 Повышение
                 уровня
2N Interactive




                 Это наши
                 глобальные
                 цели в 2Nova
2N Interactive




Препятствия

                 — Начальное
                  позиционирование
                 — Уровень влияния
                 — Специфика работы
2N Interactive




                 Передаю слово
                 Диме
2N Interactive




                 2Nova
                 и игры
2N Interactive
2N Interactive




                 Брендированные
                 игры
2N Interactive




                 Социальные
                 медиа
2N Interactive




                 Интеграция
                 с оффлайн
2N Interactive




                 Мобильные
                 приложения
2N Interactive




                 Инновации
2N Interactive




Наши
компетенции

                 — Дополненная реальность
                 — Распознавание лиц и жестов
                 — Вебкам игры
                 — Мобильные приложения / игры
                 — Веб разработка
                 — Сенсорные витрины
2N Interactive
Ольга Фомина, Дмитрий Орлов
hello@2nova.ru

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2Nova at OGIC 2011