cracking the code of early consumer products

•

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2lr

narrative > primitive > enablers

Technologie

Self-Fulﬁlling
Prophecies
Looking backwards to
understand present success @2LR

Truth Revealer
Find that one thing that
reveal the truth about
what people want @2LR

Narrative
Extract the profound,
sustainable, authentic
psychological hook. @2LR

Ego-boost
Recognition
Well-being
Stalking Privacy
Proximity
Beauty
Reassuring

Trust
One can only reveal the
truth about what people
want through trust. @2LR

Matching
Popularity
Branding
Always Control
Receipts
Network
Accuracy

Primitive
Find the core feature that
sustains itself, through and
around which everything is built @2LR

Swipe
Proﬁle
Experts
Filter Camera
Chat
Post
Map

Obsession
One shall never stop to
work on and enhance
their primitive. @2LR

Quality
Connections
Formulas
Eﬀects Lenses
Reliability
Reactions
Engine

Enablers
Build the features that, within
your narrative, strengthen your
primitive. @2LR

Parties
Recruiting
Digital
Proﬁle Chat
Groups
Pages
Gatherings

Now what ?
In the process of building a
consumer experience, stay
focus, clean and informed @2LR

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