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1. 자주, 많이, 오래 사용하는 MIM

     2. 마이피플의 현황과 전략

     3. MIM의 특징과 미래


                          • 김지현
                          • http://twitter.com/oojoo
                          • http://oojoo.co.kr
                          • oojoo@hanmail.net
UC

                               Personal
               Entertainment
                             Information
PC통신          WWW          Mobile
          Chatting       세이클럽 - 버디버디
          Mail / 쪽지      웹메일 / IM      Push mail, 카카오톡
          동호회            Cafe
          Plaza          아고라
          PDS                          앱스토어
          정보서비스(CP)      뉴스, 유투브       뉴스앱, 동영상앱
          BBS            미니홈피, Blog    모바일웹
                         검색            모바일 검색
                                       SNS
                         지도            LBS, AR, 교통, POI
                                       mVoIP - 마이피플
          MUG / 게임       MMORPG        Casual, Arcade
14
                                                                                                               MIM
                                                                                                                     SNS
F                                                                                                           News
r
e
q
u
e
n
c
y
                                II
                                 Books
                                                Utilities
                                                                             Weather      I        Reference



o
f                   Lifestyle
U                                           Games
s
e         7
p                                               Travel                       Health
e
r                                 SNS                                                     Productivity
                                                             Finance         Navigation
W
e
e                                                                       Business
k                                                            Sports


                                III
                                Entertainment
                                                    Sports
                                                                             Education
                                                                                         IV              Medical




          0
                                                             25%                                                    50%
               0%                                   Retention over 90 days
                                                                                                  Source : Flurry
Skype/Fring... Loopt
                구글토크, iMessage,
                삼성메신저, SKT RCS
Mobile


                                       (67 893 :;)


                                                         &'()
                                          --.,
                                                                   *'+,
                    1km    Hi There
                                            NateOn UC
               !"!" #$%
                                                              WhosHere
                     /0 12



           Public                                                           Private
                                       (PC+< :; = >? 893 ?@ AB)




                    3-'45
                                 F'2                               MSN
                                                        Daum GHI
                          C'DE
                                           JKL M'3                       Nate On




                                          PC…etc
17’’
               Sub DID

               IP Phone

               T-money
               Terminal
Communication




                        !"#$
                                                     %&$'




                                %&$'
                               ( () *+, -. )
               Public                                       Private




                                      SNS
                                 (Yozm, Twitter …)

                        Cafe
2000   !




                                                                           재미있고 유익한

                                                                             광장
                                                                                      사람 중심의

                  PC                                                                   서비스

       유무선 통합

             UC




2011.01.01             2011.02.01   2011.03.01   2011.04.01   2011.05.01

                                                                              3Q        4Q
!  !"#$ %&'( 3G) *+ *+ ,-#.
!  /0 12 34( Wi-Fi02 5~+ ,-
           6 789: ;< ,- => : 4.1min
           ? @A ,- => : BC 10= peak time
           D EF > GH > IF > JK > LMNO > PQR > SG TU) VW XBY ,-
           Z ,- [ ] : 3G-3G ,- > WiFi-WiFi > WiFi-3G > 3G-WiFi T




                                                            phone usage ^_ (7=Y 16= `81 ,-a8 bc)
                                                            d ef : Voice IP Solutions (http://durl.kr/6rkx5)
http://bit.ly/klyoKw
http://bit.ly/j6gEMQ
http://bit.ly/jIyEwS
Communication


                                                     IM
                                              SMS
                       II
                      Twitter
                                             MIM I
                                                MAIL
                     미니홈피
          Public
                      SNS Chat                         Private


                     Facebook

                   Cafe III                     IV
                                 Community
Relation               Real-time      History           No time

                                                                        Place
                                                                                  Co-located

          Public                                                                        Contents
                            News                                Movie      Remote
                                                      Music




          Group                                                                 MIM    Community
                                               미니홈피             Cafe
                                Chat




          Private
                           IM
                                             Mail
                                                                                        Message
                                DM


                                                                                    Time
플랫폼의 진화



                                            킬러앱의 자리매김!

                                   UI, UX, 디자인


                              기술 상향 평준화


                          Network Speed


                                      망  중립성  이슈+Telco의  BM  충돌
                          SW 표준화            그 또한 지나가리라~~



                     HW spec 경쟁

               신기술의 등장

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[한국의SNS 컨퍼런스]모바일 메신저의 현황과 전망

  • 1. 1. 자주, 많이, 오래 사용하는 MIM 2. 마이피플의 현황과 전략 3. MIM의 특징과 미래 • 김지현 • http://twitter.com/oojoo • http://oojoo.co.kr • oojoo@hanmail.net
  • 2.
  • 3.
  • 4. UC Personal Entertainment Information
  • 5. PC통신 WWW Mobile Chatting 세이클럽 - 버디버디 Mail / 쪽지 웹메일 / IM Push mail, 카카오톡 동호회 Cafe Plaza 아고라 PDS 앱스토어 정보서비스(CP) 뉴스, 유투브 뉴스앱, 동영상앱 BBS 미니홈피, Blog 모바일웹 검색 모바일 검색 SNS 지도 LBS, AR, 교통, POI mVoIP - 마이피플 MUG / 게임 MMORPG Casual, Arcade
  • 6. 14 MIM SNS F News r e q u e n c y II Books Utilities Weather I Reference o f Lifestyle U Games s e 7 p Travel Health e r SNS Productivity Finance Navigation W e e Business k Sports III Entertainment Sports Education IV Medical 0 25% 50% 0% Retention over 90 days Source : Flurry
  • 7. Skype/Fring... Loopt 구글토크, iMessage, 삼성메신저, SKT RCS
  • 8.
  • 9.
  • 10. Mobile (67 893 :;) &'() --., *'+, 1km Hi There NateOn UC !"!" #$% WhosHere /0 12 Public Private (PC+< :; = >? 893 ?@ AB) 3-'45 F'2 MSN Daum GHI C'DE JKL M'3 Nate On PC…etc
  • 11. 17’’ Sub DID IP Phone T-money Terminal
  • 12. Communication !"#$ %&$' %&$' ( () *+, -. ) Public Private SNS (Yozm, Twitter …) Cafe
  • 13. 2000 ! 재미있고 유익한 광장 사람 중심의 PC 서비스 유무선 통합 UC 2011.01.01 2011.02.01 2011.03.01 2011.04.01 2011.05.01 3Q 4Q
  • 14. !  !"#$ %&'( 3G) *+ *+ ,-#. !  /0 12 34( Wi-Fi02 5~+ ,- 6 789: ;< ,- => : 4.1min ? @A ,- => : BC 10= peak time D EF > GH > IF > JK > LMNO > PQR > SG TU) VW XBY ,- Z ,- [ ] : 3G-3G ,- > WiFi-WiFi > WiFi-3G > 3G-WiFi T phone usage ^_ (7=Y 16= `81 ,-a8 bc) d ef : Voice IP Solutions (http://durl.kr/6rkx5)
  • 15.
  • 19. Communication IM SMS II Twitter MIM I MAIL 미니홈피 Public SNS Chat Private Facebook Cafe III IV Community
  • 20. Relation Real-time History No time Place Co-located Public Contents News Movie Remote Music Group MIM Community 미니홈피 Cafe Chat Private IM Mail Message DM Time
  • 21. 플랫폼의 진화 킬러앱의 자리매김! UI, UX, 디자인 기술 상향 평준화 Network Speed 망  중립성  이슈+Telco의  BM  충돌 SW 표준화 그 또한 지나가리라~~ HW spec 경쟁 신기술의 등장