Ecommerce data for the Romanian market, January - April 2015

1. Romanian ecommerce data
January – April 2015
prepared for GPEC Summit – May 11th 2015

2. Orders volume by day of week
www.2parale.ro 2
13.97%
16.15%
16.97% 16.97%
13.81%
10.64%
11.49%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
2014
2015

3. Average basket, by industry
(RON, w/o VAT)
150
210
635
180
140
200
700
220
0
100
200
300
400
500
600
700
800
Fashion Children products IT&C Home&Deco
2014
2015

4. Orders volume by day of week
fashion jan-apr 2015
13.66%
14.66%
15.67%
14.52%
14.31%
13.24%
13.93%
12.00%
12.50%
13.00%
13.50%
14.00%
14.50%
15.00%
15.50%
16.00%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday

5. Orders volume by day of week
children products jan-apr 2015
17.09%
17.71% 17.54%
13.76%
12.38%
8.91%
12.62%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday

6. Orders volume by day of week
home&deco jan-apr 2015
14.69%
15.55%
15.02%
15.76%
14.09%
15.00%
9.89%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday

7. Orders volume by day of week
IT&C jan-apr 2015
16.59%
17.18% 17.45%
16.23%
13.59%
8.81%
10.15%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday

8. Source: 2Parale internal data
• + 120.000 generated sales for more than 450 clients in
jan-apr 2015
• +110 fashion eshops
• +40 home&deco eshops
• +33 IT&C eshops
• +29 children products eshops
Realtime.2parale.ro
www.2parale.ro 8

9. www.2parale.ro 9
dorin.boerescu@2parale.ro