1. SOCIAL MEDIA FOR FESTIVALS
Using social media tools to engage with your audience
2. WHAT’S NEW?
We are living in a period of rapid change
Ways to reach an audience are evolving
There’s an appetite for new things
There’s too much noise
People have more opportunities
They also have more distractions
Recommendations from friends are more important,
but they’re no longer one-to-one
3. HOW DO PEOPLE ‘TALK’
When was the last time
you wrote a letter?
Picked up the phone?
Sent a text message?
Logged on to
Facebook?
Watched TV?
Left a review?
4. WHAT IS ‘SOCIAL MEDIA’ ?
Many different ways
of communicating
All competing for
your time, energy
and involvement
5. SOCIAL MEDIA LANDSCAPE 2012
Note changes from
2011
Type of device
becomes more
important
More people move
to mobile
Twitter has moved
to the core and
Google+ makes an
appearance
6. SCARY?
Stop, draw breath and think about this before you
start
Don’t be scared
We’ll start with some small steps
We’ll look at what you’re trying to achieve
Then we’ll focus on that
This is a long-term activity, not just for this one
event
7. GOOD THINGS CAN HAPPEN…
If you start now, you’ll be laying the groundwork for
the long term continuation of your event
New opportunities will arise which you didn’t expect
You’ll get useful feedback from people which will
help you improve
You have the opportunity to reach a new audience
Your friends will help you
8. BAD THINGS CAN HAPPEN
People will ignore you
You may be criticised
You won’t be able to control everything
You will make mistakes and more people will know
about it
9. WHERE DO WE START?
The first priority is to learn what the difference is
between different ways of communicating your
news
List every way you currently communicate with your
audience
How do we integrate a more open and social
approach to these efforts?
How can we expand these efforts in a planned
way?
10. NEXT STEPS – PREPARE TO PLAN
Look at your current printed communications
Look at your website
Where else are you on the internet?
Where is your audience?
Do you know who your audience is?
What do you hope to achieve by providing different
ways of communicating with your event?
11. PREPARING THE PLAN
Look at the resources you have available
Do you have the right people in place?
Do they have the right skills?
If not, where can you get them?
Narrow down the possibilities by considering where
your audience is likely to be active
Don’t throw away all your current methods, but
think of ways to adapt and improve
Build in ways of evaluating your efforts and be
prepared to make changes
12. LIKELY KEY ELEMENTS FOR YOUR
FESTIVAL
Website content at
core
Content on Website
linked to from
Twitter, encouraging
visits to site
Printed material
directs people to
Website, Facebook,
Twitter Content on Website linked to from
Facebook, encouraging visits to
site
YouTube hosts
Video content which can be Photographs: Flickr,
Linked to from site or other Pinterest, Instagram
media
13. GET BUSY, GET SOCIAL
•Twitter https://twitter.com/#!/SusanMcNaughton
•Facebook: https://www.facebook.com/Susan.McNaughton.Social.Media
•Web: http://www.susanmcnaughton.com
•LinkedIn: http://www.linkedin.com/in/SusanMcNaughton