SlideShare une entreprise Scribd logo

Utilizing social media for subject recruitment - 2 Ten, LLC

•
•
BioAlliance Strategies, LLC
BioAlliance Strategies, LLC

How to use social media to attract, recruit and retain volunteers and patients for Phase I-IV clinical trials.

MarketingTechnologieBusiness
1  sur  9
Télécharger pour lire hors ligne
Utilizing Social Media to Reach & Recruit Phase I-IV Clinical Trial Subjects Jared Byer, MBA Principal 2 Ten, LLC
Social Media Defined • Internet-based applications that build on the technological foundations of Web 2.0  Springboard for social outreach to support engagement among people, organizations and communities
Leading Platforms • Websites (CMS) • Facebook − 1.5 billion users • Twitter − 500 million total users; 215M active users • LinkedIn − 259 million users • YouTube − 1 billion users
U.S. Regulatory Agencies • No social media policies published by FDA – Due no later than July 2014 • FDA Office of Prescription Drug Promotion (OPDP) – Has taken actions against companies alleged to have posted misleading promotions on Facebook and YouTube
Above All • Protect patient, study, Investigator, IP – Remember: Platforms support 2-way communications – Control flow to assure privacy & protection
Solutions: Social Marketing • Attract and engage by providing relevant, timely content that empowers the audience and defines the community  Websites, blogs, articles, white papers, videos, webinars, etc. • Impartial, reliable, consistent
Create Community • Website – Patient-centric network provides accurate, relevant information that empowers patients and caregivers   Focused Extended via Twitter, LinkedIn, Facebook, YouTube, links to related websites
Create Community • Website – Each page presents links that allow reader to continue relationship  Request additional info about disease, treatment options, studies, etc.  Voluntarily enter network • Control engagement; protect privacy
Questions? Jared Byer, MBA Principal 2 Ten, LLC jared@2tenllc.com 913.980.0028

Recommandé

Social media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotSocial media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotKent State University
 
Trends in Healthcare Social Media
Trends in Healthcare Social MediaTrends in Healthcare Social Media
Trends in Healthcare Social MediaKent State University
 
Communicating With Patients in the Digital Age
Communicating With Patients in the Digital AgeCommunicating With Patients in the Digital Age
Communicating With Patients in the Digital AgeTexas Medical Liability Trust
 
Social Media and the Web
Social Media and the WebSocial Media and the Web
Social Media and the WebTexas Medical Liability Trust
 
Compass Hc Fda Presentation 11.12.09
Compass Hc Fda Presentation 11.12.09Compass Hc Fda Presentation 11.12.09
Compass Hc Fda Presentation 11.12.09compasshc
 
Social Media: Diving in Without Sinking - Life Science Alley - Nov 2012
Social Media: Diving in Without Sinking - Life Science Alley - Nov 2012Social Media: Diving in Without Sinking - Life Science Alley - Nov 2012
Social Media: Diving in Without Sinking - Life Science Alley - Nov 2012Elise Schadauer
 
Introducing Social Media to the American Bar Association
Introducing Social Media to the American Bar AssociationIntroducing Social Media to the American Bar Association
Introducing Social Media to the American Bar Associationtmfrankl
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in HealthcareKent State University
 

Recommandé

Social media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotSocial media in health care: What's Working, What's Not
Social media in health care: What's Working, What's NotKent State University
 
Trends in Healthcare Social Media
Trends in Healthcare Social MediaTrends in Healthcare Social Media
Trends in Healthcare Social MediaKent State University
 
Communicating With Patients in the Digital Age
Communicating With Patients in the Digital AgeCommunicating With Patients in the Digital Age
Communicating With Patients in the Digital AgeTexas Medical Liability Trust
 
Social Media and the Web
Social Media and the WebSocial Media and the Web
Social Media and the WebTexas Medical Liability Trust
 
Compass Hc Fda Presentation 11.12.09
Compass Hc Fda Presentation 11.12.09Compass Hc Fda Presentation 11.12.09
Compass Hc Fda Presentation 11.12.09compasshc
 
Social Media: Diving in Without Sinking - Life Science Alley - Nov 2012
Social Media: Diving in Without Sinking - Life Science Alley - Nov 2012Social Media: Diving in Without Sinking - Life Science Alley - Nov 2012
Social Media: Diving in Without Sinking - Life Science Alley - Nov 2012Elise Schadauer
 
Introducing Social Media to the American Bar Association
Introducing Social Media to the American Bar AssociationIntroducing Social Media to the American Bar Association
Introducing Social Media to the American Bar Associationtmfrankl
 
Social Media in Healthcare
Social Media in HealthcareSocial Media in Healthcare
Social Media in HealthcareKent State University
 
Social Media for Healthcare Organizations
Social Media for Healthcare OrganizationsSocial Media for Healthcare Organizations
Social Media for Healthcare OrganizationsErica Ayotte
 
Social Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral HealthcareSocial Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral HealthcareAmy Marshall
 
Interactive Marketing in a Highly Regulated Industry
Interactive Marketing in a Highly Regulated IndustryInteractive Marketing in a Highly Regulated Industry
Interactive Marketing in a Highly Regulated IndustryWard Tongen (@wtongen)
 
Social media compliance for healthcare professionals
Social media compliance for healthcare professionalsSocial media compliance for healthcare professionals
Social media compliance for healthcare professionalscomplianceonline123
 
Social Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesSocial Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesEd Bennett
 
Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social MediaKaren O'Brien
 
CCG Digital Advocacy Website Slides
CCG Digital Advocacy Website SlidesCCG Digital Advocacy Website Slides
CCG Digital Advocacy Website SlidesMark Gregory Valente
 
Social Media And Nursing
Social Media And NursingSocial Media And Nursing
Social Media And NursingRenee Bell
 
Overview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication StrategyOverview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication StrategyDouglas Anderson
 
21st Century Education Website Assessment
21st Century Education Website Assessment21st Century Education Website Assessment
21st Century Education Website Assessmentli5disc
 
Patient Support Groups on Facebook
Patient Support Groups on FacebookPatient Support Groups on Facebook
Patient Support Groups on FacebookEd Bennett
 
Building a Digital Medicine Brand #DOYOlive 2017
Building a Digital Medicine Brand #DOYOlive 2017Building a Digital Medicine Brand #DOYOlive 2017
Building a Digital Medicine Brand #DOYOlive 2017Sean Dent
 
Taking Mental Health Online: Social Media and MiTalk at the University of Mic...
Taking Mental Health Online: Social Media and MiTalk at the University of Mic...Taking Mental Health Online: Social Media and MiTalk at the University of Mic...
Taking Mental Health Online: Social Media and MiTalk at the University of Mic...Kristin Kurzawa
 
Integrating Social Media into Healthcare Communications
Integrating Social Media into Healthcare CommunicationsIntegrating Social Media into Healthcare Communications
Integrating Social Media into Healthcare CommunicationsJamey Shiels
 
BRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff ZelayaBRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff ZelayaJeff Zelaya
 
Social Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare ProfessionalsSocial Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare Professionalsdata brackets
 
Social media in healthcare report 2014
Social media in healthcare report 2014Social media in healthcare report 2014
Social media in healthcare report 2014adigaskell
 
Social media an imperative game changer
Social media an imperative game changerSocial media an imperative game changer
Social media an imperative game changerSyed Khalid Alwee Aljuned
 
Social Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care EnvironmentSocial Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care EnvironmentLee Aase
 
Ihpc consumer content plan 2016
Ihpc consumer content plan 2016Ihpc consumer content plan 2016
Ihpc consumer content plan 2016Taylor Walsh
 
Attractive Recruitment Communication by BrandBakers
Attractive Recruitment Communication by BrandBakersAttractive Recruitment Communication by BrandBakers
Attractive Recruitment Communication by BrandBakersBrandBakers
 
Best Practices In Recruiting With Social Media 10 2011
Best Practices In Recruiting With Social Media 10 2011Best Practices In Recruiting With Social Media 10 2011
Best Practices In Recruiting With Social Media 10 2011Jennifer McClure
 

Contenu connexe

Tendances

Social Media for Healthcare Organizations
Social Media for Healthcare OrganizationsSocial Media for Healthcare Organizations
Social Media for Healthcare OrganizationsErica Ayotte
 
Social Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral HealthcareSocial Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral HealthcareAmy Marshall
 
Interactive Marketing in a Highly Regulated Industry
Interactive Marketing in a Highly Regulated IndustryInteractive Marketing in a Highly Regulated Industry
Interactive Marketing in a Highly Regulated IndustryWard Tongen (@wtongen)
 
Social media compliance for healthcare professionals
Social media compliance for healthcare professionalsSocial media compliance for healthcare professionals
Social media compliance for healthcare professionalscomplianceonline123
 
Social Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesSocial Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesEd Bennett
 
Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social MediaKaren O'Brien
 
CCG Digital Advocacy Website Slides
CCG Digital Advocacy Website SlidesCCG Digital Advocacy Website Slides
CCG Digital Advocacy Website SlidesMark Gregory Valente
 
Social Media And Nursing
Social Media And NursingSocial Media And Nursing
Social Media And NursingRenee Bell
 
Overview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication StrategyOverview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication StrategyDouglas Anderson
 
21st Century Education Website Assessment
21st Century Education Website Assessment21st Century Education Website Assessment
21st Century Education Website Assessmentli5disc
 
Patient Support Groups on Facebook
Patient Support Groups on FacebookPatient Support Groups on Facebook
Patient Support Groups on FacebookEd Bennett
 
Building a Digital Medicine Brand #DOYOlive 2017
Building a Digital Medicine Brand #DOYOlive 2017Building a Digital Medicine Brand #DOYOlive 2017
Building a Digital Medicine Brand #DOYOlive 2017Sean Dent
 
Taking Mental Health Online: Social Media and MiTalk at the University of Mic...
Taking Mental Health Online: Social Media and MiTalk at the University of Mic...Taking Mental Health Online: Social Media and MiTalk at the University of Mic...
Taking Mental Health Online: Social Media and MiTalk at the University of Mic...Kristin Kurzawa
 
Integrating Social Media into Healthcare Communications
Integrating Social Media into Healthcare CommunicationsIntegrating Social Media into Healthcare Communications
Integrating Social Media into Healthcare CommunicationsJamey Shiels
 
BRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff ZelayaBRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff ZelayaJeff Zelaya
 
Social Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare ProfessionalsSocial Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare Professionalsdata brackets
 
Social media in healthcare report 2014
Social media in healthcare report 2014Social media in healthcare report 2014
Social media in healthcare report 2014adigaskell
 
Social Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care EnvironmentSocial Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care EnvironmentLee Aase
 
Ihpc consumer content plan 2016
Ihpc consumer content plan 2016Ihpc consumer content plan 2016
Ihpc consumer content plan 2016Taylor Walsh
 

Tendances (20)

Social Media for Healthcare Organizations
Social Media for Healthcare OrganizationsSocial Media for Healthcare Organizations
Social Media for Healthcare Organizations
 
Social Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral HealthcareSocial Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral Healthcare
 
Interactive Marketing in a Highly Regulated Industry
Interactive Marketing in a Highly Regulated IndustryInteractive Marketing in a Highly Regulated Industry
Interactive Marketing in a Highly Regulated Industry
 
Social media compliance for healthcare professionals
Social media compliance for healthcare professionalsSocial media compliance for healthcare professionals
Social media compliance for healthcare professionals
 
Social Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current RealitiesSocial Media in Healthcare - Overview and Current Realities
Social Media in Healthcare - Overview and Current Realities
 
Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social Media
 
CCG Digital Advocacy Website Slides
CCG Digital Advocacy Website SlidesCCG Digital Advocacy Website Slides
CCG Digital Advocacy Website Slides
 
Social Media And Nursing
Social Media And NursingSocial Media And Nursing
Social Media And Nursing
 
Overview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication StrategyOverview of Air Force Medical Service Digital Communication Strategy
Overview of Air Force Medical Service Digital Communication Strategy
 
21st Century Education Website Assessment
21st Century Education Website Assessment21st Century Education Website Assessment
21st Century Education Website Assessment
 
Patient Support Groups on Facebook
Patient Support Groups on FacebookPatient Support Groups on Facebook
Patient Support Groups on Facebook
 
Building a Digital Medicine Brand #DOYOlive 2017
Building a Digital Medicine Brand #DOYOlive 2017Building a Digital Medicine Brand #DOYOlive 2017
Building a Digital Medicine Brand #DOYOlive 2017
 
Taking Mental Health Online: Social Media and MiTalk at the University of Mic...
Taking Mental Health Online: Social Media and MiTalk at the University of Mic...Taking Mental Health Online: Social Media and MiTalk at the University of Mic...
Taking Mental Health Online: Social Media and MiTalk at the University of Mic...
 
Integrating Social Media into Healthcare Communications
Integrating Social Media into Healthcare CommunicationsIntegrating Social Media into Healthcare Communications
Integrating Social Media into Healthcare Communications
 
BRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff ZelayaBRW Social Media Presentation by Jeff Zelaya
BRW Social Media Presentation by Jeff Zelaya
 
Social Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare ProfessionalsSocial Media Compliance for Healthcare Professionals
Social Media Compliance for Healthcare Professionals
 
Social media in healthcare report 2014
Social media in healthcare report 2014Social media in healthcare report 2014
Social media in healthcare report 2014
 
Social media an imperative game changer
Social media an imperative game changerSocial media an imperative game changer
Social media an imperative game changer
 
Social Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care EnvironmentSocial Media: Its Impact in a Changing Health Care Environment
Social Media: Its Impact in a Changing Health Care Environment
 
Ihpc consumer content plan 2016
Ihpc consumer content plan 2016Ihpc consumer content plan 2016
Ihpc consumer content plan 2016
 

En vedette

Attractive Recruitment Communication by BrandBakers
Attractive Recruitment Communication by BrandBakersAttractive Recruitment Communication by BrandBakers
Attractive Recruitment Communication by BrandBakersBrandBakers
 
Best Practices In Recruiting With Social Media 10 2011
Best Practices In Recruiting With Social Media 10 2011Best Practices In Recruiting With Social Media 10 2011
Best Practices In Recruiting With Social Media 10 2011Jennifer McClure
 
Career Sites, Recruiting Strategy & The Candidate Experience
Career Sites, Recruiting Strategy & The Candidate ExperienceCareer Sites, Recruiting Strategy & The Candidate Experience
Career Sites, Recruiting Strategy & The Candidate ExperienceMonster
 
Sourcing strategies
Sourcing strategiesSourcing strategies
Sourcing strategiesmafecuca
 
Recruitment and selection powerpoint presentation
Recruitment and selection powerpoint presentationRecruitment and selection powerpoint presentation
Recruitment and selection powerpoint presentationAndrew Schwartz
 
ppt on Recruitment & Selection Process
ppt on Recruitment & Selection Processppt on Recruitment & Selection Process
ppt on Recruitment & Selection ProcessBEC DOMS
 

En vedette (6)

Attractive Recruitment Communication by BrandBakers
Attractive Recruitment Communication by BrandBakersAttractive Recruitment Communication by BrandBakers
Attractive Recruitment Communication by BrandBakers
 
Best Practices In Recruiting With Social Media 10 2011
Best Practices In Recruiting With Social Media 10 2011Best Practices In Recruiting With Social Media 10 2011
Best Practices In Recruiting With Social Media 10 2011
 
Career Sites, Recruiting Strategy & The Candidate Experience
Career Sites, Recruiting Strategy & The Candidate ExperienceCareer Sites, Recruiting Strategy & The Candidate Experience
Career Sites, Recruiting Strategy & The Candidate Experience
 
Sourcing strategies
Sourcing strategiesSourcing strategies
Sourcing strategies
 
Recruitment and selection powerpoint presentation
Recruitment and selection powerpoint presentationRecruitment and selection powerpoint presentation
Recruitment and selection powerpoint presentation
 
ppt on Recruitment & Selection Process
ppt on Recruitment & Selection Processppt on Recruitment & Selection Process
ppt on Recruitment & Selection Process
 

Similaire à Utilizing social media for subject recruitment - 2 Ten, LLC

Social Media and Health.ppt
Social Media and Health.pptSocial Media and Health.ppt
Social Media and Health.pptaidamohamed12
 
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social MediaPRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Medialoreleiwoody
 
HRSA Social Media Webcast: Connecting With Your Target Audience
HRSA Social Media Webcast: Connecting With Your Target AudienceHRSA Social Media Webcast: Connecting With Your Target Audience
HRSA Social Media Webcast: Connecting With Your Target AudienceSpotlight Communications
 
Successful Social Media for Mortgage Lenders: Engage With Your Audience While...
Successful Social Media for Mortgage Lenders: Engage With Your Audience While...Successful Social Media for Mortgage Lenders: Engage With Your Audience While...
Successful Social Media for Mortgage Lenders: Engage With Your Audience While...Smarsh
 
WOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberWOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberDenise Silber
 
WOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberWOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberDenise Silber
 
The case for social media management and archiving
The case for social media management and archivingThe case for social media management and archiving
The case for social media management and archivingActiance, Inc.
 
UF Social Media Management Project 1 PDF PUR3622
UF Social Media Management Project 1 PDF PUR3622UF Social Media Management Project 1 PDF PUR3622
UF Social Media Management Project 1 PDF PUR3622Briana White
 
How to Handle Negative Viral Social Media
How to Handle Negative Viral Social MediaHow to Handle Negative Viral Social Media
How to Handle Negative Viral Social MediaKaitlin Keeler
 
Social Media Management for UPLB Information Officers
Social Media Management for UPLB Information OfficersSocial Media Management for UPLB Information Officers
Social Media Management for UPLB Information OfficersKim Quilinguing
 
Digital Health Departments: Using New Media for Greater Engagement and Impact
Digital Health Departments: Using New Media for Greater Engagement and ImpactDigital Health Departments: Using New Media for Greater Engagement and Impact
Digital Health Departments: Using New Media for Greater Engagement and ImpactJay Bernhardt
 
Using social media for research uptake
Using social media for research uptakeUsing social media for research uptake
Using social media for research uptakeresyst
 
Humanising medicine through social media: Practical guidance for using social...
Humanising medicine through social media: Practical guidance for using social...Humanising medicine through social media: Practical guidance for using social...
Humanising medicine through social media: Practical guidance for using social...Ali Bonar
 
Cse2011 social mediafinal
Cse2011 social mediafinalCse2011 social mediafinal
Cse2011 social mediafinalbobsumnerjr
 

Similaire à Utilizing social media for subject recruitment - 2 Ten, LLC (20)

Social Media and Health.ppt
Social Media and Health.pptSocial Media and Health.ppt
Social Media and Health.ppt
 
PRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social MediaPRESENTATION: Connecting with your Community through Social Media
PRESENTATION: Connecting with your Community through Social Media
 
HRSA Social Media Webcast: Connecting With Your Target Audience
HRSA Social Media Webcast: Connecting With Your Target AudienceHRSA Social Media Webcast: Connecting With Your Target Audience
HRSA Social Media Webcast: Connecting With Your Target Audience
 
Successful Social Media for Mortgage Lenders: Engage With Your Audience While...
Successful Social Media for Mortgage Lenders: Engage With Your Audience While...Successful Social Media for Mortgage Lenders: Engage With Your Audience While...
Successful Social Media for Mortgage Lenders: Engage With Your Audience While...
 
WOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberWOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise Silber
 
WOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberWOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise Silber
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
 
Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09Demystifying Social Media Webinar 10-20-09
Demystifying Social Media Webinar 10-20-09
 
How CareSearch uses social media to promote palliative care and interact with...
How CareSearch uses social media to promote palliative care and interact with...How CareSearch uses social media to promote palliative care and interact with...
How CareSearch uses social media to promote palliative care and interact with...
 
Digital Customer in Health Care
Digital Customer in Health CareDigital Customer in Health Care
Digital Customer in Health Care
 
NASW MI 2010 04 08
NASW MI 2010 04 08NASW MI 2010 04 08
NASW MI 2010 04 08
 
The case for social media management and archiving
The case for social media management and archivingThe case for social media management and archiving
The case for social media management and archiving
 
UF Social Media Management Project 1 PDF PUR3622
UF Social Media Management Project 1 PDF PUR3622UF Social Media Management Project 1 PDF PUR3622
UF Social Media Management Project 1 PDF PUR3622
 
How to Handle Negative Viral Social Media
How to Handle Negative Viral Social MediaHow to Handle Negative Viral Social Media
How to Handle Negative Viral Social Media
 
Social Media Management for UPLB Information Officers
Social Media Management for UPLB Information OfficersSocial Media Management for UPLB Information Officers
Social Media Management for UPLB Information Officers
 
Digital Health Departments: Using New Media for Greater Engagement and Impact
Digital Health Departments: Using New Media for Greater Engagement and ImpactDigital Health Departments: Using New Media for Greater Engagement and Impact
Digital Health Departments: Using New Media for Greater Engagement and Impact
 
How to Engage Customers & Prospects in a Social Media World
How to Engage Customers & Prospects in a Social Media World How to Engage Customers & Prospects in a Social Media World
How to Engage Customers & Prospects in a Social Media World
 
Using social media for research uptake
Using social media for research uptakeUsing social media for research uptake
Using social media for research uptake
 
Humanising medicine through social media: Practical guidance for using social...
Humanising medicine through social media: Practical guidance for using social...Humanising medicine through social media: Practical guidance for using social...
Humanising medicine through social media: Practical guidance for using social...
 
Cse2011 social mediafinal
Cse2011 social mediafinalCse2011 social mediafinal
Cse2011 social mediafinal
 

Dernier

How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxChelsiaD
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 

Dernier (20)

The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptxThe Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
The Rise of Virtual Influencers: A New Era in Social Media Marketing.pptx
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 

Utilizing social media for subject recruitment - 2 Ten, LLC

  • 1. Utilizing Social Media to Reach & Recruit Phase I-IV Clinical Trial Subjects Jared Byer, MBA Principal 2 Ten, LLC
  • 2. Social Media Defined • Internet-based applications that build on the technological foundations of Web 2.0  Springboard for social outreach to support engagement among people, organizations and communities
  • 3. Leading Platforms • Websites (CMS) • Facebook − 1.5 billion users • Twitter − 500 million total users; 215M active users • LinkedIn − 259 million users • YouTube − 1 billion users
  • 4. U.S. Regulatory Agencies • No social media policies published by FDA – Due no later than July 2014 • FDA Office of Prescription Drug Promotion (OPDP) – Has taken actions against companies alleged to have posted misleading promotions on Facebook and YouTube
  • 5. Above All • Protect patient, study, Investigator, IP – Remember: Platforms support 2-way communications – Control flow to assure privacy & protection
  • 6. Solutions: Social Marketing • Attract and engage by providing relevant, timely content that empowers the audience and defines the community  Websites, blogs, articles, white papers, videos, webinars, etc. • Impartial, reliable, consistent
  • 7. Create Community • Website – Patient-centric network provides accurate, relevant information that empowers patients and caregivers   Focused Extended via Twitter, LinkedIn, Facebook, YouTube, links to related websites
  • 8. Create Community • Website – Each page presents links that allow reader to continue relationship  Request additional info about disease, treatment options, studies, etc.  Voluntarily enter network • Control engagement; protect privacy
  • 9. Questions? Jared Byer, MBA Principal 2 Ten, LLC jared@2tenllc.com 913.980.0028