"How did you hear about us?" It's not as easy to answer as you think, but marketers have more tools that ever to help them understand how their efforts are working.
This presentation explores a typical apartment search process and identifies some tips and tools to help marketers get a better handle on proper attribution of their various marketing sources, as well as ways to pinpoint how well your website and overall online presence is performing.
Originally presented by Mike Whaling at the Multifamily Brainstorming Conference, November 2013.
8. For today:
#MFBSConf
• How are people finding us?
• How are visitors using our site?
• Are visitors taking the desired actions?
• What marketing sources are working best?
33. What to measure:
#MFBSConf
• How are people finding us?
• How are visitors using our site?
• Are visitors taking the desired actions?
• What marketing sources are working best?
36. Potential Conversion Goals:
• Guest card completed
• Application started
• Signed up for e-newsletter
• Spent 5 minutes on site
• Watched property video
• Shared floor plan
#MFBSConf
49. Do these next week:
#MFBSConf
• Identify one trend in Google Analytics
• Develop a landing page for your offer
• Create/update your email responder
• Send Tami a thank you note
#MFBSConf