Always and Never

Always and Never Presentation Ben Davy | Jessie Keable Elliott | Melissa Brazil | Richard Lartey

British Directors and Films Melissa Davies-Brazil 3060

Ken Loach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sweet Sixteen [2002] ,[object Object],[object Object]

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Danny Boyle ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Trainspotting [1996] ,[object Object],[object Object]

Audience Profiling Melissa Davies-Brazil 3060

Audience Profiling- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ways of identifying key aspects of the target audience.

Research for Audience Profiling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Audience Profiling Questionnaire analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Narrative theory ,[object Object],[object Object],[object Object]

Narrative theory ,[object Object],[object Object],[object Object],[object Object],[object Object]

How we uses, developed or challenge typical conventions of real media products. ,[object Object],[object Object],[object Object]

[object Object],[object Object],How we uses, developed or challenge typical conventions of real media products.

How our social groups are represented ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social class ,[object Object],[object Object],[object Object]

Reflecting back on the Preliminary task ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

British film funding research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Funding issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

‘ Sexy Beast’ failure ,[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],We attempted to survey an equal number of males and females, with each sex receiving 56% and 44% of the total respectively. We tried to question only those who fell within our target age group. Around 70% of those who filled out our questionnaire fell within this age group.

[object Object],[object Object],The majority of those we surveyed said that they see advertisements for films on billboards, busses and in cinemas. There was a great range of responses for this question, however 2 genres stood out from the crowd. Comedy and Drama.

[object Object],[object Object],44% of those questioned said that they live less than 1 mile away from their local cinema. 44% of respondents also said that they go to the cinema often and after closer analysis we found a direct correlation between the distance from the local cinema and how often people go to cinema. i.e the further away someone lives from a cinema, the less they visit it.

[object Object],There was an even 50-50 split for this question showing that although most people like their Hollywood blockbusters, the same amount of people like their smaller low key productions.

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[object Object],[object Object],53% of our audience said that the opening created a sense of high intrigue. Nobody said that the opening had low intrigue. 32% of our audience said that the opening had excellent professionalism, however 63% said that it was good, therefore there must be room for improvement in this area. Nobody rated the film as being unprofessional (poor).

[object Object],[object Object],For this question age received the largest response of 37%. Gender received 33% and social class received 26%. This is good because our film mainly represented these 3 social groups. 42% of our audience didn’t respond to this question perhaps hinting that a lack of understanding of the question. Of those who did answer 31% thought social class was most accurately portrayed.

[object Object],[object Object],77% of those questioned thought that our film was a drama. This is correct and the fact that the majority of the audience recognised this shows the strength of our production. Question 6 was an open question, so to enable analysis to take place, the responses were broken down into groups. After this analysis we found that our script was the most memorable aspect with 43% of the response.

[object Object],[object Object],47% of our select audience said that the music used in the opening was very appropriate. Just under half of that amount said that the music was extremely appropriate, so perhaps there is room for improvement in this area. 89% said that the opening made them want to continue watching the film, and only 5% (1 person) said that they would not continue watching the film, possibly due to genre preferences.

[object Object],Once again question 9 was an open question, and the results also had to be broken down into groups so that they could be analysed. We broke the results down into script, sound, camera, nothing and other. Only 14% of our audience said that nothing needed to be changed. 36% said that they would change the sound, which we already knew we had issues with. Other area that not so many people felt needed improvement were the script and camera work.

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Always and Never

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