2. digital ecosystem
• Source: http://econsultancy.com/in/blog/62344-55-of-businesses-plan-to-increase-digital-marketing-budgets-in-2013
• Source: http://blog.e-xanthos.co.uk/wp-content/uploads/2013/02/Digital_Trends_V3.gif
0 5 10 15 20 25 30 35 40 45
Content Marketing
Conversion Rate Optimization
Social Media Engagement
Targetting and Personalization
Content Optimisation
Mobile Optimisation
Viral Marketing/Brand
Online/Offline data analysis
Marketing automation
Video Marketing
Social media analytics
Budget Projec-ons * %
We’re decreasing our digital marke3ng budgets 11%
We’re maintaining the status quo 34%
We’re increasing our digital marke-ng budgets without increasing our overall
marke-ng spend
39%
We’re increasing our digital marke3ng budgets and overall marke3ng spends 16%
3. some predictions…
Predictions Impact
Marketing will be more “performance driven” and
hence accountable towards revenue generation
Shift towards “digital” as it enables a far more
comprehensive analytical performance
management
Social media for brands will be more integrated –
both across social media networks and across
traditional channels of marketing
Capability shift for agencies to provide more
integrated services
Mobile will lead. As per IBM study, 9 out of 10
marketers either have a mobile site or mobile
application or plan to deploy one
Mobile will become strategic marketing asset for
most campaigns
Content marketing will impact SEO more Keywords, tagging etc. will lose sheen. Content
will become the new king
Big data will get bigger. 2013 will see a shift on
big data utilization from engineers to marketers
CFO’s will start liking marketing. Marketing will be
more “data + pattern’s driven”
Marketing will get more and more gamified Lot of small startups and brands will start either
building games to increase engagement on social
or participate in 3rd party versions
4. We focus on strategic marketing and
execution to provide solutions which help
market products and services to a wider
audience, better. As a digital advisory, we
deliver interactive experiences for our
customers across the whole range of web and
mobile solutions.
MEASURERESULTS
ENGAGECOMMUNITY
GROWAUDIENCE
hence…
5. delivering…
Insights
Technology Solutions
• Business understanding
• Competitor analysis
• Benchmarking
• Digital Roadmap
• Application Development
• Web solutions
• eCommerce solutions
• Maintenance & support
• Content management systems
• Mobile apps (ipad and android)
• Responsive websites
Distribution
• Social media marketing
• Search engine optimization
• Search engine marketing
• Content marketing
• Email marketing
• SMS/Mobile marketing
• Audio & Video content
Analytics
• Measurement strategy
• Qualitative & Quantitative analysis
• Campaign performance metrics
• Multichannel metrics analysis
SolutionsMeasurementUnderstanding
6. using a comprehensive process…
INSIGHTS
Concept creation
Crowd driven
Market Research
Feedback
GRAPHIC
Design creation
Usability Research
Feedback
DEVELOP
Feedback
Collaborative
tools
Testing
GO TO MARKET
Analytics
Feedback
Fix/Re-fix
for delivering technology solutions…
7. an extensive measurement framework…
Past Present Future
Business metrics Impact on the
revenues, profits
- Lead generation
- Pipeline
- Sales impact
- Cycle time
- Benchmarking
against old data
- Trend analysis
- Prospect/
Forecast
analysis
Campaign metrics Campaign
contribution towards
business growth
- ROI
- Investment
besides money
- Response rate
- Campaign
comparison/
trend
- Forecasted
contribution
Customer metrics Customer impact on
business
- Profit per
customer
- Customer wallet
size
- Marketing
impact on
customer
- Cost of
acquisition
- Cost of retention
- Solutions
exposure per
customer
for distribution…
10. insights
• We work closely with you to unlock new “digital” models for your business
growth by analyzing
– Consumer behavior paEerns
– Current marke3ng spends, results
– Compe33on, Industry & Geography
– Benchmarking
• ……and come up with a digital strategy roadmap covering
– Technology evalua3on and recommenda3on
– Content strategy
– Brand ac3va3on across channels
– Digital marke3ng/distribu3on plan
– Web listening and social media monitoring
– Analy3cs and performance management metrics
We help you navigate through complex reams of data
15. Multi channel marketing for a global
footwear brand
Objective
To build a multi channel marketing campaign
for improved customer engagement.
Target audience
24-45 years, Mid to high segment, Metros.
Solution
We helped client with digital marketing
providing solutions for social networks
(content creation, ad campaign management,
application development, concept creation,
campaign design and development), search
engine marketing & optimization, blog, SMS
and email marketing.
Impact
Engaged more than 80,000 audience through
integration of online and offline media, and
creative enablement for store launches across
multiple locations.
16. Digital enablement for gaming portal
Objective
Digital strategy to execution
Target audience
Young online game lovers across the globe.
Solution
We worked on building a data drive digital
roadmap including technology evaluation,
support, social and marketing plan followed by
execution support building web technology
gaming interface, mobile apps and marketing
assets for distribution like animation, audio video
testimonials etc. We are also involved in building
campaigns to generate interest and engagement
on various digital networks.
Impact
The digital gaming portal was taken LIVE with
marketing campaigns generating a peak of over
3500 new hits on the brand page in 24 hrs.
