This Slideshow "eBook Share of the Publishing Market" takes a look at the performance of the digital and eBook market in recent years, allowing the reader to learn of some useful trends. It includes statistics on the growth of the eBooks market share, a guide for publishers to devices and formats and important considerations for publishers moving to digital.

1. 3D Issue
eBook Share
Digital Publishing Software
Of The
Publishing Market

2. The digital and eBook market has witnessed
impressive growth over the last few years

3. Today sees publishers looking to take advantage of
this wave of digital edition popularity

4. 2012 is BIG! Whilst the market has seen significant growth since 2008,
the last 12 months in particular has shown a substantial rise

5. Mobile media consumption means
print is limiting?

6. USA TODAY's Best-Selling Books
list
showed a surge of digital book sales after
e-readers were unwrapped as gifts
(42 of the top 50 titles)
Source: http://www.usatoday.com/life/books/news/story/2012-01-09/ebooks-sales-
surge/52458672/1

7. Sales in adult eBooks grew by 49.4%
Jan 2011 – Jan 2012
Source: http://www.publishers.org/press/62/

8. Sales in children and young adult eBooks grew by 475.1%
Jan 2011 – Jan 2012
Source: http://www.publishers.org/press/62/

9. 82% of publishing executives are
optimistic about the
digital transition
Source: http://blogs.forrester.com/james_mcquivey/12-01-23-
book_business_outlook_for_2012_hard_work_ahead

10. Sales of eBooks doubled from 10% of the
overall market to 20% in 2011
Source: http://www.usatoday.com/life/books/news/story/2012-01-09/ebooks-sales-surge/52458672/1

11. 3D Issue to
A Publisher’s Guide
Digital Publishing Software
Devices And Formats

12. eReaders
eReaders such as the Amazon Kindle, Sony
eReader and eReader Apps such as iBooks
on the iPad require eReader format
publications.
eBooks would need to be either .Mobi (for
Kindle) or .ePub for other eReaders.
These files can be downloaded to the
eReader device via an online or simply by
supplying the file to your readers directly.

13. Tablets
The tablet category contains; iPad
and the Samsung Galaxy.
These devices have web browsers
(for example Safari on the iPad) so
readers can view digital magazines
via the browser.
Ensure online browser viewed
publications built using a solution
that creates a HTML5 output.

14. Mobile Devices
Devices such as iPhones and Android
phones also have a web browser, so as
Tablets - these devices can view online
publications.
Again, consideration needs to be made as
Apple iPhone like the iPad cannot view
flash – so the HTML5 digital publication
would be a consideration.
Again, like the Tablet category, these
mobile devices often have eReader Apps
such as iBooks, so eReader (.epub) files
can be viewed in iBooks.

15. Desktops, Laptops, Macs/PCs, Netbooks
This category would view digital
publications via a web browser.
Could also view via an Application running
on the machine.
Most web browsers run both HTML5 and
Flash too so eBooks created in this way
can be viewed on these devices.

16. 3D Issue
Considerations
Digital Publishing Software
For Publishers
Moving To Digital

17. Your publication type
When deciding which format to
create, consider your publication
type.
If the publication is a traditional
book then you would probably
consider publishing in eReader
format. Whereas if you have a
more graphical, media rich
publication such as
brochures, magazines, etc.. then an
online web publication may suit
better.

18. Your audience
There are many devices available to your
audience.
If you want to create a publication that is
viewable to iPad readers then consider
that if you have a Native Apple App, then
readers on other devices would not be
able to view these.
If you create a Web based digital
magazine then your audience on devices
that have a browser which include
iPad, iPhone, Desktops, Laptops etc… can
all view the publication.
If you create a .ePub or .Mobi then you
can target the eReader device owners.

19. 3D Issue
Free 30 day trial
of 3D Issue
Digital Publishing Software
Digital Magazine and E-Book Software
available from
www.3dissue.com