Social Media Strategy and Management
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This presentations was delivered to 50 Superannuation companies in Australia on Social Media Strategy and Management
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Social Media Strategy and Management
- 3. • Tone & persona • Risk tolerance • Creativity
- 7. r pany o th e c om self as stomers of your our cu St ep outside hat do y o m you? brand. W want fr
- 10. What others say about you is far more important than what you say about yourself
- 15. Most companies measure: Are you measuring?: Legal Risks What’s being said about you online Compliance Customer sentiment online Financial Results Employee engagement
- 17. I know that 50% of my advertising is working, I just don’t know which 50%
- 18. *HubSpot’s 2011 State of Inbound Marketing report
Notes de l'éditeur
- www.3doc.com.au
- Many large companies are using social platforms as just another broadcast mechanism. Can do this if you have huge advertising budget and tack it on the end
- Do you want to be like everyone else or do you want to stand out from the crowd?
- People engage with things they are emotional about www.socialmediology.com.au 17/10/12
- What do your customers WANT from you? Not even NEED from you!
- Traditional sales funnel ends at sale
- This holds tremendous value and is often overlooked in the ROI debate Exposure, Influence and Engagement –rarely found in other forms of marketing.
- Traditional sales funnel ends at sale
- If you’ve got the mindset for social media in your business, don’t figure it out later.