3Play Media, SafeNet, and Vidcaster joined forces for a webinar on simple strategies for video SEO. Vidcaster is integrated with 3Play Media to provide premium transcription and captioning services; SafeNet uses Vidcaster for their video platform and 3Play Media for video transcription to increase SEO.
SafeNet has put a concerted effort into their video SEO strategy. Jen presented webinar viewers with SafeNet’s top strategies for their video site:
- SafeNet houses their video site on a subdomain of their corporate domain.
- They use SEO-friendly categories and video URLs.
- They make sure their video content is optimized and search friendly, as well.
- SafeNet uses transcription to maximize keyword usage and searchability.
- They find it imperative to create a video sitemap, which helps Google index their content.
- They focus on inbound linking, strategically placing video on both internal and external sites.
Jen further discussed SafeNet’s best practices for video SEO, noting some important tactics that webinar viewers could implement. She suggested enabling embeds of your video on others’ websites, annotating your videos with duration and a short description, incorporating your videos into press releases, and considering outbound linking.
SafeNet conducted a short study recently to determine the impact of video transcription on search rank. They discovered that in merely three weeks, transcription could bring an unranked video to the first page of a search engine.
2. Jennifer Lewis
Sr. Interactive
Marketing Manager
SafeNet
@JenAtSafeNet
Tole Khesin
VP Marketing
3Play Media
@3playmedia
Matt Childs
Video Strategy
Vidcaster
@mattychilds
Moderated by Evy Wilkins
Head of Marketing, Vidcaster
@mainwilk
Today’s Speakers
#videoseo
3. Introductions
Agenda: 30 Minutes to Actionable Tips
SafeNet’s Video Globalization Journey:
How Video SEO Plays Into Our Global
Inbound Marketing Mix
Q & A
#videoseo
Speakers: @JenAtSafeNet, @3PlayMedia, @MattyChilds
5. • Video Experience Platform
• Connecting Video to Your ROI Metrics
• Manage, Enrich, Distribute & Analyze
• Common Use Cases
• Marketing
• Training
• Paywall
What is Vidcaster?
6. • Automated Video Site Maps for Proper Search Engine Indexing
• Custom Site Maps for Advanced SEO
• Easy Access to Video Metadata for Optimization
• Integration with 3Play Media for High Quality Transcriptions
Focused on Video SEO
#videoseo
7. About 3Play Media
1
‣ Video captioning + transcription + subtitling
‣ MIT spinout in 2007
‣ Based in Cambridge, MA
‣ 800+ customers in enterprise, higher ed, entertainment
11. Why Transcribe?
‣ SEO: more inbound traffic
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
5
80%
Caption users
who don’t have a
hearing disability
Transcript
1 min = 150 words
12. Why Transcribe?
‣ SEO: more inbound traffic
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = Better user experience
6
80%
Caption users
who don’t have a
hearing disability
Transcript
1 min = 150 words
97%Users who said
interactive transcripts
enhanced experience
13. Why Transcribe?
‣ SEO: more inbound traffic
‣ Accessibility for deaf and hard of hearing
‣ Better comprehension
‣ Flexibility to view in noise-sensitive environments
‣ Search + navigation = Better user experience
‣ May be required by law
‣ Content marketing
‣ Used as source for translation
7
80%
Caption users
who don’t have a
hearing disability
Transcript
1 min = 150 words
97%Users who said
interactive transcripts
enhanced experience
27. Q&A
#videoseo
Ask us anything… about video SEO :)
Jennifer Lewis
Sr. Interactive
Marketing Manager
SafeNet
@JenAtSafeNet
Tole Khesin
VP Marketing
3Play Media
@3playmedia
Matt Childs
Video Strategy
Vidcaster
@mattychilds
28. Key Takeaways
Use a central library or section for your videos
Keep metadata clean, useful & keyword rich
Ensure videos are playing back on your domain
Use transcripts to augment your content strategy
Use YouTube to attract new traffic & your own
domain to inform & convert.
#videoseo