Is your business going global? Over 70% of Internet users speak a language other than English, but how do you reach them in a cost-effective way? This webinar covers tips and best practices for translating your video, engaging with an international audience, and SEO strategies for a new source of inbound traffic. Watch this webinar to learn about: - Preparing your video content for translation - Translation technology and process - Quality vs price – choosing the right level - Creating multilingual subtitles - Editing completed translations yourself - Working with video players and platforms - Publishing translations with an interactive transcript - Leveraging translation for SEO Presenters: David Zylber Manager of Customer Happiness | 3Play Media Adam Emsley Head of Technical Integrations | Gengo Josh Miller Co-Founder | 3Play Media Shannon Murphy Content Marketing Manager | 3Play Media

1. Translations Service Webinar
April 2, 2013
Moderator: Josh Miller
Speakers: Adam Emsley
David Zylber

2. Agenda
• 3Play Media and Gengo Overview
• Translation Workflow Overview
 Translation Profile
Translation
 Submitting translation requests
 Download, edit, and preview
翻訳
 Interactive Plugins and tips
 SEO Benefits
• Q&A
‫ﺗﺭﺟﻣﺔ‬
μετάφραση

3. 3Play Media Overview
• Transcription and Captioning
• Accessible, Searchable, SEO-friendly
• Interactive Video Plugins
• Integrations with Video Platforms

4. Gengo Overview
Translation Service

33 Languages offered
 3 Translation Service Levels
 Pre-tested Translator Workforce

5. Translation Workflow Overview
① Transcribe or Align Media Files using 3Play Media
② Preview your English Transcript
③ Configure Translation Profile
④ Submit English Transcripts for Translation
⑤ Preview and Download Translations
⑥ Publish Interactive Video Plugins with Translations

6. Translation Profile
The Translation Profile is key to the success of
your translation!
Information on the Translation Profile will be seen
by translators.
It asks for information regarding…
• Vendor Preference
• Business and Audience Description
• Branding, Overall Tone, and Consistency
• Samples, Links, and Terms/Phrases

7. Submit a Translation Request
Transcription or Alignment Complete?
Satisfied with the English Transcript?
Filled out the Translation Profile?
If so, submit it for μετάφραση

8. DEMO

9. Preview the Translations
Once your translations are complete you can…
• Preview the Translations as a Transcript
• Preview the Translations with the video

10. Edit the Translations
If necessary, you can make edits to your translations.

11. Download Translations
Once complete, you can download your translations
in a variety of captions and transcript file formats…
…then upload them to your media
content.

12. Publish a Multi-lingual Interactive Plugin
Once your translations are complete you can also…
• Create and Publish an Interactive Transcript or
Captions Plugin that includes translations!

13. Tips for DFXP Supported Platforms
Good news for Brightcove, Ooyala, and Limelight account
holders!
Links to DFXP captions can be modified to include
translations…
…then downloaded and added to your DFXP supported
platform.

14. SEO Benefits of Video Translation
• Importance of text
• Increased traffic
• Greater authority
• Less competition
• Better user experience

15. Goals and Website Considerations
• Objectives: viewership or monetization?
• Duration of videos
• How are the videos published?
• Separate web pages for each language?
• Which search engines?
• Keyword strategy

16. Implementation Best Practices
• Separate video landing pages for each language
• One language per web page
• One video sitemap for each language
• On-page / off-page tactics
• Transcript placement
• YouTube multilingual subtitles / other platforms
• Video schema
• HTML5 subtitles track

17. NEED HELP?
RESOURCES
Knowledge Base
support.3playmedia.com/forums
Contact 3Play Media Support
support@3playmedia.com