Supply Chain Integration

SE 492: Supply Chain Systems Modeling Supply Chain Integration Dr. Mohamed Ben Daya Professor of Industrial Engineering & Operations Research

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objective ,[object Object],[object Object],[object Object],[object Object]

Push-Based SC ,[object Object],[object Object],[object Object]

Takes longer to react the changing marketplace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pull Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]

But … ,[object Object],[object Object],[object Object]

Push-Pull SC End customer Push Strategy Pull Strategy Push-pull boundary Raw Materials Supply chain time line

Examples ,[object Object],Push Strategy Pull Strategy Push-pull boundary Raw Materials Assembly Components inventory Aggregate forecasts more accurate End customer

Examples ,[object Object],End customer Push Strategy Pull Strategy Push-pull boundary Raw Materials Prior to differentiation after differentiation

Identifying the Appropriate SC Strategy ,[object Object],Economies of scale IV Books and CDs I Computer III Grocery II Furniture L L H H Pull Push Demand uncertainty

Implementing a push pull strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Portion Push Pull

Demand driven strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution Strategies Direct Shipment Warehousing Cross-docking

Supply Chain Integration

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Supply Chain Integration