Generational Dynamics
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Communicating effectively between generations is essential for building relationships and business in a hyper-connected world. Yet navigating between generations can be difficult and sensitive. Generational Dynamics examines how to use marketing messages effectively to connect with your customers and communities to succeed in today’s marketplace with the additional challenge of generational complexities: the different demands, values and preferences of today’s multigenerational market.
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Generational Dynamics
- 2. 3foldcomm.com 1722 J Street, Suite 17 | Sacramento, CA 95811 | ph. 916.442.1394 best strategy wins.
- 3. Introduction How to succeed in today ’ s market with the additional challenge of generational complexities – the different demands, values and preferences of today ’ s multi-generational consumers? 3foldcomm.com best strategy wins.
- 4. WIIFM What’s in it for me? best strategy wins. 3foldcomm.com
- 7. best strategy wins. The Four Generations 3foldcomm.com If you are... Then you are a... 66 years old + Civic / Silent Generation 47 years – 65 years old Baby Boomer 35 years – 46 years old Gen X ’ er 18 years – 34 years old Echo Boomer / Gen Y / Millennial
- 8. Facts Industry is dominated by… Boomers Consumer base dominated by… X ’ ers, Y ’ ers best strategy wins. The Four Generations 3foldcomm.com
- 9. Your success… Understanding the four generations and their WIIFMs. best strategy wins. The Four Generations 3foldcomm.com
- 26. Quick Boomer Fact Today ’ s 50-60 crowd is flush with over $1,000,000,000,000 In spending power per year. They should be a part of your outreach strategy! best strategy wins. Baby Boomers 3foldcomm.com
Notes de l'éditeur
- Note that those over 82 ( born before 1928) are considered the Greatest Generation
- Makes sense that Civics would have a hard time with social networking and blogs which are constantly changing, not necessarily stable or secure, and certainly don ’ t delay gratification– we once lived in an era where you had to wait to develop film. Now, you can immediately post a picture to the internet for everyone to see.
- Civics attach a “ premium ” to these “ lost traits ” – consider them fundamentals that have been lost in today ’ s fast-paced, techno driven world
- "You can have Gen Y-ers who are busy looking at their BlackBerrys. They've got their laptops flipped open, they're engaging in social networking right during the course of a meeting, and you have a boomer rolling their eyes, not understanding it," says Michael Walsh, the CEO for LexisNexis U.S. Legal Markets. "Two-thirds of boomers that were surveyed indicated that they felt that use of devices, technology — such as e-mail, social networking, the Internet, etc. — contributed to a decline in office etiquette."
- In this section you could talk about using social media to give them individualized attention– specifically @ replies, DMs, responding to complaints, etc.
- Boomers are the generation that could, eventually, very much user social media to push a cause– since they are the original involved generation.
- Boomers are the generation that could, eventually, very much user social media to push a cause– since they are the original involved generation.
- Boomers are the generation that could, eventually, very much user social media to push a cause since they are the original involved generation.
- 48 million as opposed to 78 million Boomers and 75 million Millenials (sandwiched!) Original latchkey kids - 2/3 are children of Boomers (this is an important dynamic – core values overwhelmingly developed out of the latchkey experience)
- 48 million as opposed to 78 million Boomers and 75 million Y ’ ers (sandwiched!) Self reliant: I can depend on me. That ’ s it. Change enabled: Their worlds constantly changed, i.e. divorce Technoliterate: came of age with computers; first generation to do so Pragmatic: get to the bottom line (cynical – I don ’ t need the fluff, thanks) Diverse: grew up with diversity, PC movements Original latchkey kids - 2/3 are children of Boomers (this is an important dynamic – core values overwhelmingly developed out of the latchkey experience)
- X ’ ers want to know – do you speak ‘ tech ’ ?
- Could talk here about developing a social media policy particularly for this generation Could focus on this generation being one to target for donations, and getting involved (Obama campaign, volunteering, etc.)
- This is the generation the fueled MySpace and Facebook. Takes a confident generation to put their own profiles up on the internet, right? Interesting to note they also are about community, they just may be focusing on their online community at the same time as their in-person board meeting community
- One of the reasons MySpace is so popular with high school aged kids– they like being able to personalize their page to not be like anyone else.
- Lesley ’ s opinion: This generation is always onto the next best thing. They try new technology. They are early adopters. When they see grandparents showing up on Facebook, they may leave for other sites like FourSquare. (In fact,