Don Stanley LSC 440 Course Lecture 6

1. Don Stanley3Rhino Mediadon@3rhinomedia.com3rhinomedia.com Guest Lecture Travis Balinas InBound Marketing Strategist. LSC 440 Jam Session #6 October 11, 2011

3. What can we take from this and what can we apply to our personal lives?

5. Don Stanley3Rhino Mediadon@3rhinomedia.com3rhinomedia.com What next? The Dragonfly Effect 2. Focus (what should be the primary goals? What do you recommend they should focus on? Is there a “best in breed” example to model?) Macro-goals: Big picture Micro-goals: short-term, small, actionable, measurable HATCH Humanistic. Focus on understanding audience Actionable: short-term tactical goals Testable: identify metrics that will help evaluate progress Clarity: Kpee goals clear! Happiness: ensure the goals are meaningful to you & audience

6. Don Stanley3Rhino Mediadon@3rhinomedia.com3rhinomedia.com What next? The Dragonfly Effect 3. Grab attention (who's attention is critical to the @wisidea account? Who do they need to connect with or connect with more powerfully? How do they do this? Potential partners? Example of @AjBombersMSN)

7. Don Stanley3Rhino Mediadon@3rhinomedia.com3rhinomedia.com What next? The Dragonfly Effect 4. Engage (in an authentic way and empowering the audience to care enough to want to do something themselves @ajbombers story about marketing)

8. Don Stanley3Rhino Mediadon@3rhinomedia.com3rhinomedia.com What next? The Dragonfly Effect 5. Take action (what action do we want users to take? RT? Submit content? Amplify stories? @larabar)

9. Don Stanley3Rhino Mediadon@3rhinomedia.com3rhinomedia.com Homework @WisIdea Project: Find and then tweet “best in breed” organizations for the @WisIdea to follow. Remember the examples of @ajbombers and @LARABAR and @wrong_again accounts. Give the name of the account and why we should pay attention to them! Read 1-48 in Dragonfly Effect. Tweet your “aha” (should have many to share!) Work on the focus section of your client document (you can tweet with your group and/or meet in person). PRINT OUT copies of your focus section for both Nan and I so we can review them. Remember to tweet with your groups.