Chatbots as new apps for mobile messengers
Messengers now have an incredible reach and in 2015 messaging apps have overtaken social networks to become the dominant platforms on mobile phones. Chatbots will be one of the next big evolutions of mobile messengers and they are changing the way how users interact with a service, through natural language. People are downloading fewer apps, and bots within messengers are quickly becoming a new way to enrich these platforms with context from outside. Messengers like WeChat already showed how to build a truly mobile platform with a pioneering model of "apps within an app". Adding a chatbot has a way lower barrier for users, since there’s no need to go to an appstore and download an app, it can just be added as a contact. This is super effective for lower-frequency but important services like managing credit card statements, utility bills or recurring shop orders. For these use cases, chatbots are a perfect fit since adding the bot is extremely lightweight instead of downloading a separate native full-featured apps. Chatbots unify the UI and the interaction with a service even more than mobile apps do. They are easier to use and learnings can be transferred from one to the other. Users do not have to learn the UI from scratch because they are already familiar with the core UI and interaction concepts from chatting with other people.
Recommandé
Contenu connexe
En vedette
En vedette (19)
Plus de David Pichsenmeister
Plus de David Pichsenmeister (10)
Dernier
Dernier (20)
Chatbots as new apps for mobile messengers
- 1. David Pichsenmeister @3x14159265 Chatbots as new apps for mobile messengers
- 3. David Pichsenmeister @3x14159265 Chatbot A computer program designed to simulate an intelligent conversation with one or more human users via conversational interfaces.
- 5. David Pichsenmeister @3x14159265 Chatbots have existed since the 90’s. Why now?
- 6. David Pichsenmeister @3x14159265 AI / Machine Learning Natural Language Understanding Messaging Apps
- 9. David Pichsenmeister @3x14159265 “Messaging is one of the few things that people do more than social networking.” Mark Zuckerberg, Founder of Facebook
- 11. David Pichsenmeister @3x14159265 “Our biggest mistake was betting too much on HTML5” Mark Zuckerberg, Founder of Facebook, 2012
- 12. David Pichsenmeister @3x14159265 Existing plaforms are becoming more important - chatbots are the way to go!
- 13. David Pichsenmeister @3x14159265 > > Websites Apps Chatbots
- 14. David Pichsenmeister @3x14159265 “Chat apps will come to be thought of as the new browsers; bots will be the new websites. This is the beginning of a new Internet.” Ted Livingston, Founder of Kik
- 15. David Pichsenmeister @3x14159265 WeChat > 806 Mio MAU
- 19. David Pichsenmeister @3x14159265 What about the rest of the world?
- 20. David Pichsenmeister @3x14159265 Chris Messina, Developer Experience Lead at Uber
- 21. David Pichsenmeister @3x14159265 Race to become “WeChat of the West”
- 22. David Pichsenmeister @3x14159265 Telegram June 2015 Slack Dec 2015 Skype March 2016 Kik April 2016 Line April 2016 Messenger April 2016 WhatsApp Q4 2016 Viber ?
- 23. David Pichsenmeister @3x14159265 Telegram 100 Mio MAU Slack 3 Mio DAU Skype 300 Mio MAU Kik 200 Mio RU Line 220 Mio MAU Messenger 1 Bn MAU WhatsApp 1 Bn MAU Viber 240 Mio MAU
- 24. David Pichsenmeister @3x14159265 ~13 Mio Users 2008 - Release of iOS App Store ~ 2.5 Bn Users 2016 - Release of Bot platforms
- 29. David Pichsenmeister @3x14159265 How to make a great bot?
- 31. David Pichsenmeister @3x14159265 Conversational ● Process natural language (NLP) ● Understand natural language (NLU) ● Interact in a human way ● Personality
- 32. David Pichsenmeister @3x14159265 Transactional ● Command oriented ● Form like interaction ● Use of rich UI elements
- 41. David Pichsenmeister @3x14159265 “Messaging has the potential to be the command line for normal humans” Sarah Guo, Partner at Greylock Ventures
- 42. David Pichsenmeister @3x14159265 Principles of bot design
- 43. David Pichsenmeister @3x14159265 #1 Don’t pretend to be human
- 44. David Pichsenmeister @3x14159265 #2 Know your audience
- 45. David Pichsenmeister @3x14159265 #3 Always provide an escape hatch
- 46. David Pichsenmeister @3x14159265 #4 Use structured input when possible
- 47. David Pichsenmeister @3x14159265 #5 Messaging is still a private and intimate thing
- 48. David Pichsenmeister @3x14159265 #6 Great experience starts with great onboarding
- 52. David Pichsenmeister @3x14159265 Key Takeaways ● Messaging is MASSIVE ● We are last movers ● It’s only the beginning ● Go home and DEVELOP BOTS
- 54. David Pichsenmeister @3x14159265 10% discount for the first 5 people “voxxeddaysbelgrade”