Slidedeck from mentoring session with ELEVATE Accelerator in Vienna on how to build a great bot product.

1. David Pichsenmeister
david@orat.io
Hi
I’m David

2. David Pichsenmeister
@3x14159265
Connecting businesses and customers on messengers

3. David Pichsenmeister
david@orat.io
Milestones
Launch MVP
Oct 2015
Seedcamp
Feb 2016
Messenger Partner
Sep 2016
ChatbotConf
Oct 2016
Viber Launch Partner
Nov 2016

4. David Pichsenmeister
david@orat.io
… and 140+ other teams

5. David Pichsenmeister
@3x14159265
Bot Trends
A yearly full report on global messaging growth and an
in-depth look into global bot trends
orat.io/bot-trends

6. David Pichsenmeister
@3x14159265
Messaging Apps
Drivers in Bot Trend

7. David Pichsenmeister
@3x14159265
Messaging Apps
Natural Language
Understanding / ML
Drivers in Bot Trend

8. David Pichsenmeister
@3x14159265
Messaging Apps
Natural Language
Understanding / ML
Voice
Drivers in Bot Trend

9. David Pichsenmeister
@3x14159265
Conversational Interfaces

10. David Pichsenmeister
@3x14159265
Conversational Interfaces
● Understanding natural language
Chatbots understand and answer in natural human language
● Multimedia
Users can interact through text, voice or even images ( → image recognition).
● Human-like conversation
Users can communicate with the service as they would do with a person,
keeping track of the context from previous messages or ongoing
conversation. In many cases the bot represents a persona.

11. David Pichsenmeister
@3x14159265
Structured Inputs &
Webviews

12. David Pichsenmeister
@3x14159265
Structured Inputs
1) Enriched UI Elements
Predefined templates and elements can be used to enrich UI and UX within
conversation
2) Specific to every messaging network
Quick replies, buttons, persistent menus, list templates, carousels, ...
3) Supportive conversation
Structured inputs are used to support user flows & shortcuts, advance user
input and minimize typing effort for users

13. David Pichsenmeister
@3x14159265
Webviews
1) HTML5 Webviews
Webviews or micro HTML sites can be used within a conversation
2) Enrich chat with custom elements
Webviews can be used to create custom rich elements, e.g. datepicker,
galeries, forms, profiles, ...
3) App-like rich interaction
Custom visual elements or mini HTML sites support providing an app-like
experience within a chat

14. David Pichsenmeister
@3x14159265
Canonical Interfaces

15. David Pichsenmeister
@3x14159265

16. David Pichsenmeister
@3x14159265
Canonical Interfaces
1) Separated channels → Unification
Instead of having different channels for different usecases (e.g. newsletter =
email, product discovery = app, Support => livechat), bots can combine this
channels into a canonical interface, providing different usecases through chat
and enriched interaction elements
2) Companies combine their well established channels into one
canonical interface
Discovery, Website, Customer Support, RSS, Newsletter, Email, eCommerce,
… => all within one chat

17. David Pichsenmeister
@3x14159265
Canonical Interfaces
3) Transfer existing usecases into new channel
Rather than creating new usecases, existing ones are transferred and
combined into a single chat.
4) History of every interaction
User and business get a log of every interaction
5) Streamlined interface
Instead of a state-based interface (e.g. apps) all interaction is in one single
stream

18. David Pichsenmeister
@3x14159265
Group Messaging

19. David Pichsenmeister
@3x14159265
Group messaging
1) Add bots to group chats
Bots can be added to groups making it possible for multiple people to interact
with the bot as a group chat member.
2) Inline bots
Inline bots can be called on-the-fly within every conversation just by
mentioning the bot. This is possible in 1-1 chats and group chats.

20. David Pichsenmeister
@3x14159265
How to build a great bot

21. David Pichsenmeister
david@orat.io

22. David Pichsenmeister
@3x14159265
How to build a great bot
product

23. David Pichsenmeister
@3x14159265
Communication

24. David Pichsenmeister
@3x14159265
Onboarding

25. David Pichsenmeister
@3x14159265
Build a minimum
loveable bot

26. David Pichsenmeister
@3x14159265
Your bot is a brand

27. David Pichsenmeister
@3x14159265
Leverage the ecosystem

28. David Pichsenmeister
@3x14159265
Metrics must hurt

29. David Pichsenmeister
@3x14159265
Explore, try, learn, test...

30. David Pichsenmeister
@3x14159265
Your users are real
people

31. David Pichsenmeister
@3x14159265
Resources
● orat.io/bot-trends
● playbook.samaltman.com
● pichsenmeister.com/build-a-minimum-lovable-product
● botcast.wtf

32. David Pichsenmeister
@3x14159265
m.me/3x14159265
david@teamoratio.com
t.me/pichsenmeister