Building products is hard. Building successful products is even harder. In the early days of every company it doesn't matter if you have the perfect sales pitch or the perfect marketing campaign when your product sucks. Even though marketing and sales is important to every successful company, your product strategy can kill you much faster. Unfortunately there is no simple recipe, but there are some pitfalls you can avoid and some guidelines you can follow to master product strategy.

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The art of building
successful products

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Significant Problem
Space
Growing Market Timing Brand Experience

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Significant Problem Space

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Focus on the problem (not the solution)
in a technology agnostic way

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Growing Market

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Growing Market
Will people do more phone calls over the Internet?

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vs

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Niche Market
Will people take more Piano lessons?

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Timing

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First to market = First to fail

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Brand Experience

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You will either fail or others will copy you

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1. Make something people love

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2. Sell benefits, not features

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3. Care about your Brand early on

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4. Build a community

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Thanks
David from PI Venture Lab
pichsenmeister.com
piventurelab.com