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4-Profit Denver Conference- Communicating With the Brain in Mind
1. Platinum Sponsor Gold Sponsors
4-Profit Leadership Forum | September 30 – October 2, 2013
Inverness Hotel & Conference Center | West Englewood, Colorado
COMMUNICATE
WITH THE BRAIN IN MIND
38. Creating Clarity Decreases
Uncertainty
• Three things you don’t want to do that could
increase the uncertainty
• Three practical things you want to do to decrease
uncertainty
A. You had to fire a manager and a new one is
being hired from the outside.
B. Sales missed Q1 goal and isn’t on track for Q2.
C. We might be losing a large long-term client.
D. There have been a rash of service failures &
clients are upset.
Notes de l'éditeur
Brain scans show the same areas associated with social rejection and physical pain. The dorsal anterior cingulate cortex (highlighted at left) is associated with the degree of distress.The right ventral prefrontal cortex (highlighted at right) is associated with regulating the distress.
Clear strategies, organizational structure, process & procedures, who is responsible for what?