5. 5
COMMUNITY MANAGEMENT AS YOUR COMPANY
• Real person behind your
logo
• Makes your voice the
official voice of the
company
6. 6
COMMUNITY MANAGEMENT AS YOUR COMPANY
• Real person behind your
logo
• Makes your voice the
official voice of the
company
• Could make many voices
into one (OR rabbit ears)
7. 7
COMMUNITY MANAGEMENT AS YOUR COMPANY
• Real person behind your
logo
• Makes your voice the
official voice of the
company
• Could make many voices
into one (OR rabbit ears)
8. 8
COMMUNITY MANAGEMENT AS YOURSELF
ON BEHALF OF YOUR COMPANY
• Real people representing
their company out in the
world
9. 9
COMMUNITY MANAGEMENT AS YOURSELF
ON BEHALF OF YOUR COMPANY
• Real people representing
their company out in the
world
• Can be done with a special
made account
10. 10
COMMUNITY MANAGEMENT AS YOURSELF
ON BEHALF OF YOUR COMPANY
• HOWEVER…
• There can be a downside
to this approach
11. 11
3 TYPES OF COMMUNITY MANAGERS
PUBLISHER CUSTOMER SERVICE FULLY IMMERSED
12. 12
PUBLISHERS
• There to share their own
information
• Usually content producers
– Newspapers, magazines,
blogs, video communities
• Stores and deal sites can fall under
this category as well
31. 31
INFORM
• Put out content about our company
– Blogs
– Reports
– Tweets
– Anything you think your public should know
• The more information you give your community the more they get
to know you/ your product/ your brand
• Share other information
– Curate content your community is interested in
• Sharing information doesn’t always need to be about YOU
32. 32
INTERACT
• Talk to people
– Just talk with your community and/or potential community
members
– Talk about what they’re interested in (not just yourself)
– Answer questions
– Look for opportunities to bring new people into your community
• Remember that your community is made up of real people and want
to talk to you like real people talk
33. 33
INTEGRATE
• Bring your community together
– Give them somewhere to interact amongst each other
• Forum on your site
• Facebook page
– Do things to bring them together
• Meet-ups
• Twitter chats
– Like #SMmeasure (Thursday’s at noon(EST)
• It’s not enough to just call them a community. Make them feel like
one.
34. 34
THANK YOU – ANY QUESTIONS?
Mining Social Media | #MiningSocial
SHELDON
LEVINE
Community Manager
@40deuce
in/40deuce
gplus.to/40deuce
sheldon@sysomos.com