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1. Content Posting
Guidelines
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2. Tag Key Influencers in the Image
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3. Target Posting Appropriately
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4. Experiment with Timings
Source: http://marketingcloud.buddymedia.com/
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5. URL Shorteners are not really good
Full Length URL
3 times high engagement rate
URL Shortener URL
Source:http://www.buddymedia.com/newsroom/
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6. Keep it Short & Simple
Post
< 80 Chars
27% higher engagement rate
Post
> 80 Chars
Source:http://www.buddymedia.com/newsroom/
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7. Use Facebook.com For Publishing
Posts
External
Facebook Publishing
Tools
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8. Share SWF Interactive Files
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9. Posting Frequency
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10. Facebook Suggests 1-2 Posts A Day
• Post get majority of its reach in < 24 hrs
• More Posts => Less Engagement => Less Edge
Rank => Less Reach
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11. Example: Page With 7 Posts/Day
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12. Posts Statistics Of The Same Page
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13. Factors To Consider For The Right Frequency
• Ensure Quality for every post
• Budget Engagement time for each post
• How much is “too much” for your users
– Engagement should not drop
– Negative Feedback should not increase
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