Transforming Out of Home
François de Gaspé Beaubien, Chairman & Chief Coaching Officer, Zoom Media
Visit http://www.4astransformation.com for more information.
18. “… models require
granular data, by
market, by week. With
more granular traffic data,
the opportunity to feed
models for a fair measure
of ROI will impact the
OOH industry.
Annis Lyles
VP, Connections Planning &
Investment
30. ”Half of all ad campaigns
will be multiscreen by
2016… Multiscreen is
defined as two or more
screens, TV, computer, table
t, mobile phone and digital
place-based media”
52. to understand target
audience trends
to decide how to buy cable
TV spots
to course-correct their ad
buy based on big data trends
campaign managers used BIG DATA…
These images illustrate three big data components required to provide ratings for digital billboards:(1) Digitized maps with specific road and inventory locations, (2) Speed and traffic volume data collected on an hour by hour basis (speed data supplied by Innrix), and (3) eye-tracking research to gauge noting of digital ads at various speeds. Information will be integrate and released this spring, next generation of TAB research
Digitized maps with specific road and inventory locations
This is an aspirational slide: In the new world of hyper-local marketing the visual display of inventory locations integrated with real audience data
The final step is the integration of all media components at a hyper local level
Information will be integrate and released this spring, next generation of TAB resear
Industry PositionVideo is everywhere!Viewing untethered from TV.Now litany of devices, plethora of platforms.DPB media-strong alternative to recapturing video impressions and light TV viewers.
Hidden – other one better
Not t
Loops dieTemplates dieDay parts dayOTHER LOGOS
So OOH is also teaching digital a thing or two – Ayuda’s pay per look patent was filed 6 months before Google’s pay per look patent!
Andreas to insert: if you retain one thing from my talk, DOOH is getting smarter and will keep getting smarter. Devices, location aware, big data, programmatic – this is what’s coming to you from OOH and Digital OOH. Images: getting smarter