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4A's Transformation 2014 - March 18 - John Montgomery

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American Association of Advertising Agencies
American Association of Advertising Agencies

Three Big Media Issues John Montgomery, COO, GroupM Interaction, USA Visit http://www.4astransformation.com for more information.

Marketing
1  sur  6
Media
Media Leadership Council
Purpose Our primary objective is to elevate media in all its forms as a crucial component within the advertising industry and position media as a key element in the mix of marketing solutions employed by our agencies’ clients.
Priorities 3
The Three • Cross Media Measurement • Addressable communication • Mobile readiness
But wait! There’s more Much more…

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4A's Transformation 2014 - March 18 - John Montgomery