kbs+’s Invention Culture In the face of rapid change, invention is quickly replacing innovation as the true benchmark of progress for agencies and clients. Being innovative is not enough. Agencies need to be inventors. For clients. And for ourselves. This is where we believe the world is going, so in the spirit of invention, we're practicing it today. The best agency partners will not just be "Doing things that matter", they will be "Making things that matter". Lori and Ed will talk about building an inventor culture at kbs+ including: How the agency began it's cultural evolution How employees and clients are responding How the strategic and creative work is changing Lessons learned as kbs+ evolves from innovation to invention Speakers: Lori Senecal, Chairman & CEO, kbs+ Ed Brojerdi, President & CCO, kbs+

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2. INVENTION
IS THE NEW
INNOVATION
Wednesday, March 27, 13

3. MARKETERS
ARE THE
NEW MAKERS
Wednesday, March 27, 13

4. INTRODUCING
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INVENTOR CULTURE

5. AN OPEN CALL TO
INVENT
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14. INVENTING FOR OUR
CLIENTS
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15. BRAND PLATFORM
“ FOR THE
AFTER-HOURS
ATHLETE ”
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16. WHAT INVENTION WILL
BRING AFTER-HOURS
FUN TO PUMA STORES?
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19. BRAND PLATFORM
“ THE ULTIMATE
DRIVING MACHINE ”
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20. WHAT INVENTION WILL PUT
TOMORROW’S
ULTIMATE DRIVING MACHINE
ON THE ROADS TODAY?
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23. WHAT INVENTION
WILL BRING
THE ULTIMATE
DRIVING MACHINE
TO THOSE WHO
CAN’T YET DRIVE?
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25. 4219ELI
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26. WHAT INVENTION
WILL DELIVER THE
EXCITEMENT OF THE
ULTIMATE DRIVING MACHINE
RIGHT TO YOUR DOOR?
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33. CALL FOR
ENTRIES
for a new award from Adweek
ENTRY APRIL 8
DEADLINE 2013
WWW.ISAACAWARDS.COM
Wednesday, March 27, 13