If you're building an email list, you've got two options - use an autoresponder service like Aweber or GetResponse, or run your own mail server software. In this article, we're going to look at three reasons that you should use one of these services!

1. 3 Reasons To Use An
Autoresponder Service

2. If you're building an email
list, you've got two options - use an
autoresponder service like Aweber
or GetResponse, or run your own
mail server software. In this
article, we're going to look at three
reasons that you should use one of
these services

3. Deliverability
The deliverability of your email - how many
of your messages actually get through to
your subscribers - is probably the single
most important factor when it comes to
email marketing.
If your messages aren't being delivered,
your message isn't going to reach its
intended audience.

4. Companies like Aweber and
GetResponse put a lot of resources
into ensuring that their emails get
delivered properly, so the monthly
cost is well worth the peace of
mind.

5. Maintenance
Running your own mailing list software
means you are responsible for maintaining
it. When updates or patches are
released, you need to install them yourself.
It also means you're responsible for the
security of the data in your email list. There
can be private information there, so it's
important that your subscribers can be
confident in its security.

6. Above and beyond these two factors, there's
also the need to ensure that your mail server
address(es) don't get blacklisted by the big
spam companies. If this happens, the
majority of your email will never reach your
subscribers.
Keeping your server addresses in good
standing can be a full-time job in itself, so it's
much easier to let the autoresponder
company deal with that.

7. Server Limits
Many hosting companies limit the
amount of email that can be sent, in
order to minimize the potential for
spam. This means that if you're running
your own mailing list software, you may
be limited in how much can be sent
every hour.

8. If you have a fairly large email list, this can
seriously impact your results. For example, if
you send an email about a time-sensitive
promotion, it could take several hours or even
more than a day for your entire list to receive
it, due to throttling.
This is obviously not acceptable if that email
has to be delivered by a certain time, before
the promotion ends.

9. The money that you'll spend on an
autoresponder service every month is
more than made up for in the peace of
mind that it brings.
Think of that money as an investment
in your business, not a direct cost.

10. The answers of all these questions
are available in the product:
List Building Bulletin
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