This document summarizes a meeting between 4Ps Marketing and Seven Seas Worldwide to discuss a web relaunch for the international shipping company. 4Ps Marketing provided search marketing and analytics services to rebuild Seven Seas' website using a new CMS with technical SEO improvements. The relaunch addressed challenges like integrating an order system, implementing analytics, and tight timelines. Initial results showed no traffic loss, maintained visibility, and new visibility internationally and for new services, providing a platform for growth.
2. The Plan
• Introductions
• Setting the Scene
• The Problem
• The Solution
• Challenges
• Initial Results
• Key Takeaways
3. Introductions
Seven Seas Worldwide
• International shipping company
• HQ in Ashford, global presence
• Consumer and business shipping
• Unique service ideas and offerings e.g. MoveCube, SeaPost
John Henderson
• Managing Director of Marketing & IT
• Market visibility, NPD and tech infrastructure
• Co-founder of Seven Seas Worldwide
• 20 years experience in international shipping
• Very much enjoys cake
5. Setting the Scene
• 1 visit = £1
• 10% traffic drop = £20,000
• 30% traffic drop = £60,000
• 50% traffic drop = £100,000 +
Example: 33% decrease at launch
http://www.thedrum.com/news/2013/01/24/metrocouk-sees-33-dip-traffic-following-relaunch
When Web Launches Go Wrong…